laura doyle is the head of women's football at one of the world's biggest sports agencies, caa stellare told me how transfer fees may change after the tournament. as the demand to watch the game grows, we will see now tv deal that comes along — i think the last one was around 2a million — the next time that is negotiated on the table that will probably grow again, and as the tv money comes in, the commercial deals grow bigger, they will be able to pay their players more and more because the clubs will want to compete to stay in the top four to make champions league football. so, they will have to compete for the best players and what one club will pay another club will trump, so, the fees, the transfer fees, will grow as the sport and the demand to watch it grows. the tournament has been seen as a watershed moment for women's sport and raised questions about investing in the next generation of footballers. over the weekend australia's prime minister pledged 200 million australian dollars. that is about 130 million us dollars, to women's sport, but one perhaps overlooked area that has b

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