hi, i'm laura sullivan, npr and pbs "frontline." what's happening with k-cups? ean, you got a, a couple of hurdles, in the sense that you're going to he to have people sorting out tiny cups, right? >> ideally, mechanical sorting. >> sullivan: how many k-cups do you sell? >> about 11 billion. >> sullivan: 11 billion, a year? >> a year. >> sullivan: so, the idea would be mechanical sorters pick out 11 billion k-cups, right? >> ideally, we want all of them back. >> sullivan: others, like colgate-palmolive, saw a need for better education. >> so, we're here today to showcase our first-of-its-kind recyclable tube. >> sullivan: so, if, if you put this in your curbside tonight, do you think that this tube would be recycled? >> we need more work. we're working with other organizations to get the word out. >> sullivan: so, not yet? >> not yet, not yet. >> sullivan: i notice that you guys put the big chasing aows. >> correct. >> sullivan: do you think that because it's not quite recyclable yet, that that might be a little misleading? >> we don't think that we're being misl