lauren bush lauren and michelle obama's chief of staff. >> this week bloomberg released a study of the 50 u.s. companies doing the most to make the world little bit better. it's good for people and based on the data it's actually good for business as well. oversaw the project as the executive director of points of light. us, lauren bush lauren a pioneer in humanitarian businesses. help our viewers understand how company that made your list are both going about their business and actually making the world a little bit better. what are they doing? >> great. so it's a survey that recognizes community-minded companies in america on the s&p 500 list. what we're looking at is how engaging ine community. that looks at things like dollars, employee volunteers, how are companies using the skills and talents of and localle for good communities. their advocacy on behalf of issues. arehese things combined looking at the holistic picture of how companies are investing in communities. point number three, measuring the impact. how do you quantify this so that say, oh, this is worth our doing? >> right. it's a great question. we work with companies in the survey, it's about social value and business value. what the community -- what the company's doing having social value in the communities? having impact? is it moving the need