joining me right now is lauren ryan. she's a genetics counselor for color genomics. thank you for being here. >> thanks for having me. >> we have all kinds of fun things to look at here. this is the color test kit. and i'm gonna show the inside of that in just a moment. but what does this test do and what does it cost? >> the color test is a 30-gene test -- including brca1 and brca2 -- to help women and men understand their risk of developing hereditary cancer. and the cost of the test is $249, which is significantly lower than the cost of testing even just a few years ago. >> and i remember hearing it -- sometimes that ran into multiple thousands of dollars. >> that's correct. >> so, how are you able to make it so affordable? >> the color test combines a lot of software efficiencies. and by marrying 21st-century software with expertise in data science and medical genetics and design, we're able to offer the testing at a much lower cost. >> and i know that the evans foundation is also partnering with you... >> that's right. >> ...to bring that cost down even significa