laurent crenshaw with yelp. at this point, in 2014, i do not think it is broken. i will just put that out there. yelp is a platform that can next people to local businesses that are around them, so whether it be a restaurant or a dry cleaner or wherever, you want to find out what is best in your location for stuff you can going to yelp and look at user id's and content -- >> how does yelp make its money? >> through advertising. basically we get businesses to put ad packages on yelp, and if you are searching for a dry cleaner, a restaurant -- >> you have two lists, here are the good dry cleaners, and here are the ones that paid me, and they are marked. >> it is marked as an advertisement, so the user knows, and we try to do everything that we can to illuminate any sort of confusion there. at the same time, that is how we make our revenue, through that manner, and i do not think there is anything wrong with it. in our sense, it is not about electing a ton of information about the user. it is easy to set up a yelp account, your first name, last name, initial, date of