. >>> and twit testify co-fonder, has another startup, gelly, lauri siegel, biology of a gelly fish toually sort of felt nauseous because i was getting used to the idea like maybe just like relaxing for a little while. reporter: that is the sound of a new idea hatching from twitter cofounder, you think he would want a breathe egg scrap pee startup to public company, when an idea strikes it's back to the trenches, an app called gelly which launched last month. >> gelly is a new way to search using pictures and friends from your social network. reporter: here is how it works, you take a picture you can ask any question you would like, friends from your social networks can answer that, their friends can answer too. >> people are saying what is this bug, is this spider going to kill me. reporter: ironically in an increasing connected world this person wanted to find a human touch. >> the web search engine, we always -- we ask them everything, there has to be some percentage of our wearies that are answered by a person and maybe the true promise of a connected society is just for people who