she died when lavinia was just seventeen. she grew up in the lives and works here to this day. golfing is her great passion in twenty twenty two the course is to stage the famous ryder cup competition. the flagship store is in downtown rome near the spanish steps of the new boutique with two and a half floors of selling space opened in late twenty seventeen. the silk garments with motifs of rome are bestsellers along with lots of cashmere. accessories like handbags and jewelry are also popular. but the greatest share of revenue comes from the famous be a jockey profuse. long or be a jockey created roma in one nine hundred eighty eight. the five cars design is a homage to her hometown roma remains one of the biggest selling perfumes in the world. lance piccolo tayo throw has hosted be a jaunty fashion shows for twenty years. lavinia be a jockey continues in this tradition and will keep using this special venue to present her creations. and now opinion has invited me to take a quick look around the new shop that bears her late mother's name. we're now in the flagship store for la

lavinia be a jockey continues in this tradition and will keep using this special venue to present her creations. and now a premier has invited me to take a quick look around the new shops that bears her late mother's name. we're now in the flagship store for. just a few metres away from the house or vision how's it been for you love you know to fill in your mother's footsteps well it's. was amazing to be my parents' daughter because i learned so much from them since i was a child and i traveled around the world i went to china japan america russia before day age of ten so it really tried to go as fast as they could because they knew at some point in my life had to take over the company. it was amazing to work with her we exchanged our roles who were like you know to soccer players to play in the fringe areas in the playground so she passed away all of us had. no expectations she was doing great until five minutes before where you were pushed into the driver's seat pretty suddenly aside from your mother who would you say are your role models while i have so many inspired by women by wo

a big name in fashion what was it like to meet lavinia who we saw there loving it where you saw she's all smiles she is a burst of energy when lavinia comes in to the room seriously it's just like all life she's got this this absolute remarkable energy and she also has a lot of responsibility she told me on a really personal personal personal note about her mother who passed away last year and you know lavinia was then thrown into the driver's seat of this massive fashion house pretty fascism only child she's not married she doesn't have children her whole life is that catered to this label and to her mother what other moment stood out to you about this experience ok well we got a quick glimpse of that other man there is what there was we saw a ranking of union and then myself as myself on does. lives in amsterdam he's one of the biggest product is in interior designers in europe famous for something called the knotted chair also these these one minute sculptures which i'm touching right now another thing that was notable about this shoot is we look all cool and collective but it was

and was like i'm feeling really great and she just she just don't know why she just died and then lavinia age think of the time she was thirty eight she had to take over the massive fashion house that her grandmother started so she shared some personal stories with me. as we were sitting off to the side and then she you know she didn't have to tell me these things and what i noticed with her is that we absolutely had a real connection to each other and that makes it as a presenter you know super easy when someone is easy to interview. so we should be able to it was a really really well whatever was that really does stand out with me in amsterdam with marcel sees a dutch product in the interior designer and quite well known for two things one is the so-called not a chair which we don't have a picture of there but we do have his one minute sculptures and he literally creates these brass cultures and one minute but the thing that stood out for me personally was we filmed with him on the hottest day in amsterdam so marcel had to change his shirt four times because he wouldn't stop sweating an