ho family. not just lawrence, but his sister, pansy ho.he tells us how she is trying to keep the gaming industry all in the family. pansy: my father paved the foundation for macau today. we carry that torch. ♪ betty: sheldon adelson may be trying to conquer macau, but patriarch stanley ho's original empire is far from failing. his company, sjm holdings, operates the most casino tables in macau. nearly 2000. and sjm accounts for nearly a quarter of the revenue. we spoke with pansy ho, his daughter. she says gaming in macau is still a family business. you are the richest woman in hong kong. pansy: i don't know how they calculate it, but they say so. betty: do you feel, and among your own siblings, the fact that you are part of a legendary hong kong family? you have an added responsibility. pansy: we definitely feel like we have that sense of a legacy. if you look at it, there were 450 years of portuguese presence in macau. my father helped create and pave the foundation for macau today in terms of creating the largest industry, the gaming in

lawrence ho is the man behindndthe newest kid on the block, studio city macau.it offers rides, shows, even a ferris wheel. ho says that's the way to tap into a growing chine middle classbut admits there's no long-term future in macau without gambling.(lawrence ho, ceo, melco crown entertainment) "the truth is gaming is really the financial engine. without the gaming component, we wouldn't be able to build these fantastic properties."but backing its pledge to diversify, the government has put strict limits on the number of tables each new casino can have. casino magnate steve wynn slammed the policy on an earnings call earlier this month."preposterous" he fumed. "in my 45 years of experience, i've never seen anything like this".his anger came as wynn's macau division reported a revenue decline of nearly 40%. (matt rivers, cnn)n)even as the economy struggles s mightilyly here, alongside the industry it relies on, the average worker just t hasn't really felt thatcrunch. the jobless rate here stands below 2% and mass casino layoffs just haven't happened. so for now at least, casino owners

our exclusivewas interview with lawrence ho going after the mass-market gambler not the vip highroller next 20 minutes of the "bloomberg market day," a new way to measure inflation on the internet. how m.i.t. study project wants to use data to track what you are buying online. walgreens stairs -- shares are surging, following reports that there will be a deal to combine the two. we discussed that. and how big a bite will china take out of apples profits? we have a preview of apple earnings. ♪ scarlet: welcome back to the "bloomberg market day." i'm scarlet fu. time for the bloomberg business flash. another takeover could be on the horizon the semiconductor business. is saying that stmicroelectronics is considering a bid for failed child -- fairchild semiconductor. no word on the size of the offer. we do know that fairchild has a market value of $1.9 billion. pfizer is reporting third-quarter profit that beat a list estimates. the company's results were boosted for drugs for pain and breast cancer, with of which outperformed expectations. revenue fell more than 2% to $12.1 million, and