jack white came out in opposition to bands that were very layard and produced. >> it might get loud includes footage of how they musicians got interest in the electric guitar. >> jammie page has never done anything like this. he has done very few interviews. he has never done any documentary's. we thought that we would never get him. he said he would do it. >> this film clearly reveres these rock legends. >> this is what i'm actually playing. that is it. the rest is the foot pedal, the effect, the whole thing. >> for all three musicians, it is a love affair with the guitar. they have worked alone and with others to create their unique sound. >> can you put a green bullet harmonica microphone on the guitar? >> the centerpiece of the film is the summit when all three come together to play for one another. it contains some details that will probably only appeal to our core electric guitar fans. it will be very hard for the film to match the impact of "and inconvenient truth." the power of rock-and-roll to bring in an audience could mean that you will be presently surprised -- pleasantly surpris