. >> host: how can a layperson know that? >> guest: right now the world has changed.ow with the internet, you know, there's sites like pollster.com that evaluate the different surveys so we're in a different world. there's much more accountability for people who are looking over their shoulders. and you have to pay attention whether internet survey or whether it's voice recognition or a real person. there's different ways of doing surveys. but in campaigns and what i talk about here is campaigns, polling is a little different. it's not just the numbers. the least interesting thing i would find, you know, who's ahead in the race. the most important thing to find out is what's the fight about? what's the election going to be about? what's at issue? you know, i was trained as an academic. you know, one of the people i read in my academic, but if you understand what the fight's about you know, you know -- you know who's going to win, you know, who gets -- who gets drawn in, you know, what the crowd that goes, you know, that watches the fight. what's the fight about? well,