let's do an lbl. steve goes, i don't like to do it.f you want to do it, you can buy 18% of the company, come on the board, and we will do this thing together. i took that idea to silver lake and they said no. emily: steve wanted you to join the board of apple? roger: yes. bono calls up and says i want to buy universal music group. they say, we love this idea, but we don't want you to do it. i went, what do you mean? he wants to do it. why don't you want to do it? i am your partner. they said we think it is time for you to go. i went, really? after day tech, seagate, and gardner, you want me to go? i mean, apple? they said, yeah. anyway, so, i went, ok. i was really crushed. this thing started as my idea. it was hugely successful. i had just been voted out. i am in new york. i call bono up to say i don't think the deal is happening because i am leaving the firm. bono said, the heck with them. we will start our own firm. the same day. it's like, oh, you want to do a firm. you want to be in the investment business? he goes, no, i really d