you have lcd soundsystem. you have all these people. how did you convince them all to get involved?el this sort of latent panic of like, "i know! please god don't let that happen." i mean, i think it's just hubris, right? like, you sort of start of saying, "i'm going to do this." and that's crazy, but it's fine. i'll just get them all to talk to me, and then you do. i mean, i think in this case, it's like -- there's a kind of behind the scene executive producer cast of people who helped make introductions, tell other managers that i wasn't a crazy person, like sort of vouch for me to people. ryan gentles, the strokes' manager, who a big character in the book as well. my friend imran, who signed vampire weekend and was kind of the english counterpart for that work. like, these were friends that i basically called, like, every other day going, "please, can you just introduce me to them?" >> seth: so even then, though, you get the interviews, how do you -- you've gotten such interesting stories. were people -- >> thank you. >> seth: do you think people immediately opened up or do you t