it will take more than leadingage alone and that's why we are working so closely with collaborators such as through advancing excellence. because we recognize that as we provide a basis of both the learned, let's learn some people are doing it well and how to replicate it, but also to inform the clinicians across the continuum that there are valid and real alternatives. lastly, i want to put an important issue, we talked about steph turner with the alzheimer's association. one thing that advancing excellence has a different is that when you have existing staffing, so that the same person as often as possible taking care of that same residents, the behavior issues also tended to decline. so that's another area that with we at leadingage working with advancing excellence are working on better understanding of staff turnover but also staff consistency, as probably a key quality measure. and that relates to false, pressure ulcers, inserting to behavior management in pursuit with dementia. >> dr. evans, you talked about informed consent. do you believe the best family members of dementia pati