i'm joined by kelly wallace and leah goldman for "marie claire." >> it's really about the demographics seeing this surge of women getting married later, single longer, really running their households by themselves and the gun manufacturers and gun lobby has figured that out. so now they are marketing to those women and saying, safety ladies, you need to arm yourself with a gun. >> making smaller guns and pink guns and guns can put in your cleavage. >> some women will say, they are sort of offended by the use of pink, although one woman in a story said at least her husband wasn't going to use it. but there is something there. more women in law enforcement and more women in the military, single mothers, owning their own businesses. the issue then becomes this kind of look at the statistics, right? women are more likely to be a victim of gun violence than using a gun -- >> far more likely. >> exactly. >> one study showed women with guns in the home are three times more likely to be victims of homicide than women who live in households that don't have a gun. >> having a gun in your home de

. >> joining me now for more on this, is leah goldman with "marie claire" magazine. >> we've seen theen a successful platform for the first lady, impressively so, i would say. she's seen some really significant results, actually, and typically you see first lady adopt these platforms and they go on the road with them and they do appearances for them, and we've actually seen some effects of this tour. for example, she's going out to mississippi, and since she started this let's move campaign, mississippi has seen a 13% drop of childhood obesity rate and that is the heaviest state in the nation so that's pretty impressive. >> let's look at poll numbers on the first lady. a poll taken two months ago shows that 73% of americans approve of the way she's handling her job. so should she leverage this popularity more for political issues and should she step into hot button issues like immigration and same-sex marriage? >> look, it's very early in the second term and i would argue she's leveraging her popularity and this fallon appearance was huge. you go to facebook and twitter, that's all an