." >> reporter: leah schultz is the bull management manager here. >> good water, good feed, smail on your face. >> reporter: there is a closed-loop system that allows the company to protect every part of the process, to ensure the healthiest fertilizations, pregnancies and calves. >> you stress an animal out, it's no different than a human. if i'm stressed out, do i want to eat? no. am i going to lose weight? probably. it's the exact same thing in cattle. >> what's the problem? >> they can smell new york. >> oh, boy. >> all right, go to work. >> reporter: over the last several years, snake river has expanded its push into e-commerce, selling its beef like this ribeye, not just to high-end restaurants but directly to consumers. >> tenderness it's like tenderloin. flavor wise. >> reporter: it's the best. >> best of both worlds, basically. >> repor >> reporter: kent clark is a cooker of super steaks. it's incredible. it's good. it takes seven years from the time the first genetic decision is made until the result winds up on your plate. right now only half of 1% of the beef eaten nation