. >> leander, do you agree, he was the thomas edison of our time? >> absolutely, yeah. the henry ford and the walt disney too. his products have had as much impact as things like the telephone and the automobile. you know, they've become universal. they've changed not only the way we work but also the way we play, the way we're entertained, the way we communicate. they touch all those pieces of our lives. >> and will for a long time. >> i think one thing to talk about too, anderson, is his persona, and what a charismatic powerful individual he was on a personal level. how he was able to motivate

but it won't be the same company. >> leander, do you agree, he was the thomas edison of our time? >> absolutely, yeah. the henry ford and the walt disney too. his products have had as much impact as things like the telephone and the automobile. you know, they've become universal. they've changed not only the way we work but also the way we play, the way we're entertained, the way we communicate. they touch all those pieces of our lives. >> and will for a long time. >> i think one thing to talk about too, anderson, is his persona, and what a charismatic powerful individual he was on a personal level. how he was able to motivate people at apple and inspire people. and also, you know, create fear and loathing as well amongst competit competitors. not only was he changing his company but also silicon valley. everything was going on, hewlett-packard and cisco and oracle and microsoft of course. he really impacted those companies. disney, he had a huge impact. the board member of disney with pixar and the largest shareholder of disney as well, a huge impact on that company. so his tenta

the author is leander. >> good morning. >> i would like to stalk about steve jobs' star power.mpany and not the type of guy who you would think would be embraced as this huge star and beloved figure in america and around the world. what was it about him? >> well, he had huge charisma. it was really magnetic. you could see him pacing the stage when he made his product announcements. you know, people -- you had to hang on his every word because he was so, you know, powerful about what he was talking about and very passionate and he was apple's, you know, fan boy and chief. so enthusiastic about the products that he was introducing that it really came through, it was really infectious. and, you know, he brought a different sense of royalty to it. he's not a technologist and not a nerd and not obsess would the details and much more interested in what his products could do for you. what the, you know, the impact on their lives. >> in talking about products and how he developed new products or came up with these new ideas. famously, he wasn't really into focus groups. he said that he