it's a learnin lab. they let anyone with an idea join the program.ope is to get students to what examine their business makes some ideas flourish while others may not. >> it's not just saying, no, it's a bad idea. letting someone figure out it's a bad i themselves is going to be valuable in the long run. >> the result is typically more honest conversations among the 75 active ventures. >> the real learning experience is the student learning from another student or coach or someone and saying, maybe this isn't the best idea and i should restart and we have a bunch of vin turs on their first, second, third, fourth idea with them and realized maybe my first concept wasn't good. >> spencer bransome says the advice he got in the idea program about topics like law and accounting was invaluable. >> i get to go out and interact with new individuals, people who are so much smarter than me, take me under their wing and help me out. >> with so many free resources available bramson was able to scale up his company quickly. >> luckily we were profitable after our