the daily mail promotes itself as the voice of england, the guardian, the leb rahal intelligentsia, but i don't think that's in a sense where what you call their power necessarily comes from. i think it's a useful thing for them to say. i'm not sure it's necessarily right. >> i'm going to read -- if you have a view on a particular issues, particularly if it's -- at which point the viewpoint is already in a direction by the direction the paper has taken. you say your own assessment, this is three lines down that, they have more influence on the terms of the debate than actual power to dictate policy. >> yup. >> so the terms of the debate went into areas such as the culture of negativity and matters you've outlined elsewhere. >> it's also what's important, i mean, a news bulletin running order is a set of decisions that are made by executives. if a at the moment pornography on the internet, for example, involved in a campaign, perfectly legitimate, serious issue, is that more likely to make the politicians think that they might look at it, try to address it? yes. is there anything wrong w