i'll make this one to chairman lebowitz. with digital advertising alliance has spent a lot of time developing its own consumer guidelines. and they have pledged to follow these guidelines and honor their customers' privacy concerns, and that's a good thing. but we all know, at least i know, that in spite of their good intentions, we see this so many times. whether it's a coal mine, whether it's natural gas. whether it's telephone company. whatever, whatever, whatever. repeats and repeats. sometimes industries self regulatory efforts do not end up protecting consumers. in my experience corporations are unlikely to regulate themselves out of profits. let me give you an example. back in the 1990 cram, you referred to, on their telephone bills. one, i suppose, could say consumers should understand everything on their telephone bills, and once they've read it in write, if they can see the writing, they're so informed and therefore it's their potenti responsibilities have been replete. the big telephone carriers came to congress a