both of you alluded to, lebron james and the lack of a handshake incident, when they got lost they got beatdown by the orlando magic, but the reality is this -- lebron james hasclose to perfection as they come. to me, he's the quintessential example of why these guys are role models. because here is a guy that did everything right, had the game to back it up. yet something as seemingly innocuous as losing in game six of the conference finals and refusing to shake hands -- you all of a sudden have people bringing his image into question, wondering how that was going to affect him endorsementwise. so we recognize who somebody is, even as great as him, the impact that he could potentially have, and as a result, what expectations are that come along with with it. you can't ignore it. >> coach, what was unique about him, when jordan came in, the expectation of michael jordan coming into the league was not the same as lebron had walking into the league. it was amazing that on both ends, on the social side, and on the athletic side, he is not only met but perhaps surpassed what people were looking at. talk to me about what he obviously had to receive beyond his god-