formats. >> the radio consultant who was best known for innovating with this kind of research was lee abramsomebody with an agenda. and i said, "and what happened when you tested bob marley?" "oh, it came back really positive." so i said, "oh, good. then we're gonna start to play some." he said, "no, people just say they like bob marley because they think it's cool. we'll just play eric clapton's version of "i shot the sheriff." and i was like, "that's it." >> scott shannon: it was a victim of the commercialization of the fm band. that's what happened. more competitive types of radio moved to the fm band, and it was, "shut up and play the hits, shut up and play the hits, shut up and play the hits, and don't interject too much personality, nobody wants to hear it." >> rick dees: you think people want to listen to the same 10 songs over and over and over again? let me just tell you, because i'm in this business, it is not 10 songs, it's nine songs over and over and over again. >> jay thomas: once the am formats moved to fm and played the same records over and over again, and did the time, the