bush has this advisor, lee atwater. he is a south carolina political operative who, interestingly enough -- he is a bulldog. and he comes up with this ad that talks about dukakis's policy that criminals could leave prison for the weekend to visit their families. one of them, willie horton, an african-american man, would leave prison one weekend and murder and rape somebody. what atwater says is, if we can make willie horton a household name, we will win the election. what it is also trying to do is tied dukakis to issues of race, to make him be seen as somebody that will cause african-americans to have too much power. the fear of the black man, right? this is played off for a long time. watch the ad for a second. >> despite a life sentence. horton fled, kidnapping a young couple, stabbing and repeatedly raping his girlfriend. prof. simon: interestingly enough, atwater would die a few years ago. >> [video plays indiscernibly] prof. simon: atwater, i think he had brain cancer, and on his deathbed he would ask for forgiven