. >> right, talking like lee atwater once spoke in an unguarded moment about the southern strategy.now, if bannon is indeed out, this is the latest of many moments when the tendency of the hope has been that people were able to say, okay, now maybe things will be normal. now maybe things will be like a regular white house and like washington has to run. and that hope has been thwarted every single time. so i've given up predicting that. i'm not predicting that there's going to be some magical change in the trump white house and all of a sudden it's going to be organize and everything will work right. i'm curious as to what sort of stance the breitbart, the news organization that steve bannon used to run will take if indeed he is out. because breitbart has already been viciously attacking gary cohn and everything he's trying to do in the white house. and will that intensify? and what impact does that have on trump's base and his perception of the impact it's having on his base. we'll see. >> and gillian, from the ft's perspective, you know the publishing world as well as anyone. you