lee hawkins from the "wall street journal" talks with him about the new deal. lee, good to see you.ebrity, one of few i admire because he shuns the spotlight. >> exactly. david: so many people have no talent beg for the spotlight. he has a lot of talent. so why would a company pay him to be their spokesman if he doesn't like to be in the limelight? >> he is owner of luxury brands and he is luxury brand himself. this company is betting on the idea that the cachet of the association with robert de niro is going to get them in with affluent consumers. david: how do they use him if he doesn't like, looks awkward in the spotlight? >> how they're using him strategically placing him in those soirees, these events. last week he had a private event with his wife where they hosted the first lady of rwanda. ron howard was there. morgan freeman was there. david: is? hiss wife? >> she is very elegant women. david: the guy backing this. a billionaire, james packer. the one behind the idea. he has a lot of connections with casinos. i wonder if they try to work him into casinos? de niro has a lot o

lee hawkins of "the wall street journal."rking to a fix a security flaw that could affect tens of millions of computers, maybe yours among them. we'll tell you about the risk to cyber security and who won't be getting any help from microsoft. liz: this is a picture of a project being worked on by students at university of liverpool. what is that? can you guess? david: i don't want to swallow it. liz: i guaranty, david, you won't get it right. but we'll have details in "off the desk." david: depends where it belongs. stick with power. stick with technology. get the flexcare platinum from philips sonicare and save now. philips sonicare smoke? nah, i'm good. [ male announcer ] celebrate every win with nicoderm cq, the unique patch with time release smartcontrol technology that helps prevent the urge to smoke all day long. help prevent your cravings with nicoderm cq. that helps prevent the urge to smoke all day long. pcentury link provides reliable yit services like multi-layered security solution to keep your information safe &

david: with us, lee hawkins, "wall street journal" celebrity business reporter, who interviewed magicked to us about this before, including yesterday. first of all, lee, adam silver, what he did, if he lives to be 100 i don't think he will have a higher moment. everybody is chiming in. we have magic johnson. he mentioned him. he is sending his tweets in. michael jordan talking about this is best thing, much more than anybody thought he would do. this is the best thing for the lead that anybody could have done. >> i think he handled it in a graceful and very dignified way, a very sensitive situation. it is really telling us about america and what the demographic changes are now sickdictating, companies say, you know what? we have zero tolerance for this. we'll not offend large segments of consumer base that buys our products. we are going to act if the nba doesn't act. i think adam silver to his credit did everything he could do and came out strong. liz: donald sterling the owner will do everything he wants to do. he may not be allowed to attend any of his own games, but he is pretty s

david: "wall street journal" celebrity reporter, lee hawkins.ted hardest this week, officially entering bear market territory. we'll talk to an analyst who told us on this show and told you the selloff is coming. we'll tell you whether a bounce-back could be in the cars. david: google was pioneer in customization of phones with the moto x before it dumped business. now it is taking personalization to entirely new level with the help of some cutting-edge technology. details coming right up. ♪ up. a short word that's a tall order. up your game. up the ante. and if you stumble, you get back up. up isn't easy, and we ought to know. we're in the business of up. everyday delta flies a quarter of million people while investing billions improving everything from booking to baggage claim. we're raising the bar on flying and tomorrow we will up it yet again. afghanistan, in 2009. orbiting the moon in 1971. [ male announcer ] once it's earned, usaa auto insurance is often handed down from generation to generation. because it offers a superior level of prot