joining us lee hawkins, "wall street journal" celebrity business reporter. lot of money has been made by bill cosby and networks that used him in the past but this is pretty bad. >> this is very serious thing he is going through right now. what comes down to the show tonight. that is very he critical. has a show in melbourne, florida. he will put that show on. his last show he received standing ovation. what he is trying to prove he is still develop rant. he doesn't have any forum for him to exercise and to prove that he is still popular. so -- david: but the way he is dealing with this, you have some problems with it. by the way there is an old pr way of dealing with problems like this. that was to do the silent treatment which is what he is doing. people like howard rubenstein, fame must pr guys would advise your clients, be quite. he had an interview with npr. they asked him, he didn't say a word. he had an interview with ap. they asked him. i have no comment s that the right strategy to use? >> that is the wrong strategy. he is old school. this is guy co