and you know, i will say lee iacocca understood communication. he understood the use of pr. he understood the use of advertising. and it was one of his personal interests and abilities. and i have to say i learned a lot from iacocca and i intend to apply a lot of it in this job. >> all right. vice chairman bob lutz from general motors, a "first on cnbc" interview. maria, you heard it straight from mr. lutz. he intends to be both candid and sometimes controversial. should make covering this company interesting over the years to come. >> thanks to bob lutz for joining us. thanks very much. phil, we'll see you later. now a look at some of the other stories we're following on the "closing bell" ticker tonight. and it is a busy evening. goldman sachs turning bullish on the hardware sector. they're raising their target on apple to 6160 from 145. apple shares tonight looking like this in sizable volume. dell, meanwhile, is goldman's best pick in the hardware center. the firm is telling clients they're upgrading to a conviction buy. new windows 7 operating system later this year. tha

director of the health secr management and picy program at the uversity of miam >> nearly 20 yea ago, lee iacocca, former chrysler c.e. stated, and i quote, "heal ca costs are bleeding us white. we have now cracked the $1,0 per unitevel. that's nearly three tis what some of our competitors ha to pay! how can we be competitive?" today, mr. iacocca dire warnings have me to fruition as binesses fail and services move off shore. we made an attemptt health care reform sixteen yes ago, but that plan faed. and soere we are again. e elements of the health car form we ultimately adopt-- i we do adopt-- may well dtate what happens in terms of our ability to compete and the natu of our economic recovery. coress appears focused on access, apprriately developing a way to allow7 million uninsured to obtaihealth insuranc debate centers around a government health insurae alternativ this debe is a bit off-base as health care has a long htory of simulneous provision of service byor-profit, non- profit and government provids. congress should focus developing a network oprimary ca physicians and nurses to meet the n