lee steinberg is a sports attorney. they're seeing a lot of this backlash. lee, for ryan lochte, his career in many ways, he has done well. he has made money. been in multiple games. what is left at this point? has this done his career in? >> here, you have an athlete who has almost $6 million worth of endorsements from seven major endorsers, and this is an incident which has been covered by thousands of different reporters, both electronic and print. and it is overshadowed all the other olympians who have spent their whole lives to get to this moment. so it has cast a paul over all of that, and not very popular with all of our olympians from katie ledecky to our fabulous gymnasts. what he needs to do, and has needed to do quickly, is come forward, if i were advising him. i would have him go back to brazil, do a press conference, admit that he was wrong, apologize to brazil, to the other athletes, to every constituen constituency, admit wrong, make a gesture towards trying to somehow make it right. and then he could move on. he wants to go to another olympics