leffler says there's little room for error.specially when it comes to delivering goods. >> you know, they understand that you're not the same size as some of the larger guys and that you might make a few faux pas. but at the same time they've got to protect their business, protect their customer. you really can't be late. if you miss your window, sometimes by even 15 minutes, you can get fined. and you can potentially, over time, lose your shelf space. >> unlike walgreens, yes to used a different approach when introducing itself to target. >> when we first met with target, we went through a broker. and that broker adds a certain level of credibility to what you're doing. and if you meet with a broker and that broker tells you you're not ready, you're probably not ready. >> at that point yes to was better prepared. the company had already grown to satisfy increased demand. leffler found some differences among retailers. he learned that each vendor gets its own deal. they're never the same. >> the relationship that you have with