. >> ito, leffler, co-founder of san francisco-based yes to said it was a coup. his reaction was something like this. >> i can't say it on television unfortunately. it was oh, beep, beep, beep. it was really incredible. >> early on the 5-year-old company decided to approach large retailers despite its humble beginnings. with a staff of 25 working with five american production facilities, they sold yes to to 25,000 worldwide but getting it there was inish lib somewhat of a challenge. >> we had to scramble. we had a rough plan. >> yes to got its first big break after singing plenty of time and money into trade shows. with some help from a contact, yes to got a 30-minute pitch meeting at walgreens that turned into a few hours. >> we wanted that presentation to turn into a presentation that had no question at the end of it. the only question we wanted them to ask was when can we have it. >> answering questions wasn't. leffler said retailers also u want to know about a vendor's potenti potential. >> at the end of the day they're asking are you bringing incremental peo