professor leffler: absolutely. these stories are stories of people whose lives were motivated by service most of all in a variety of capacities. and they come from all different areas. they are educators and lawyers and nine members of congress and playwrights and poets and dancers. but in each and every case, these are people who felt that through their craft, expertise, and discipline, they needed to somehow send a larger message. and that was an important way that we defined leadership. and julian himself thought that was incredibly important as a way to defined leadership. but i also feel that these interviews have an intimacy about them, because you have one civil rights leader who was so revered. every person who came for an interview came in large measure because of julian bond. he was so revered in the african-american community. and so many of them felt it was an honor to sit down with him. and then in fact, you feel this intimacy of two people, not necessarily having walked the same path, but two people w

. >> phyllis leffler, thank you very much. professor leffler: it's a pleasure. professor leffler: i'd like to begin by asking you to recollect as best you can what you think of as being the most important early influences on your own life. julian bond: well of course my father was an educator and when i was born, he was president of ford valley state college in southern georgia. my mother had been a classroom teacher and then went back to that and stopped again over the course of my early life. but they were the prime influences as parents are with all children. they set very high standards for their children but had a soft hand. it wasn't that you must do this but we expect you to do this. and my father, who had spent a great deal of his career researching the development of leadership figures, had always argued that, if you had an advantage over the massive black people, if you had an education, if you had a good job, then you had some responsibility to use that education and that position to help those less fortunate than you. and so my older sister and my yo

things are just fine now, and leffler has started several companies.is yes 2 is a hit in the all-natural beauty products space, which helped get him a meeting with a contact at tar t target. >> i said to her would you like to turn around and see the product? and she looked me straight in the say and say i don't have to. we're going to impact millions of kids. let's do this. and boom. >> boom is right. yoobi launched in june 2014 and did $20 million in sales in a year. its donations have impacted more than a million students. still, some wonder how effective the buy one give one model can be. >> one of the big criticisms of the model is that it doesn't address the root causes of the social issue. >> reporter: cornell university's chris marques has written about how companies like tom's shoes and warby parker with its eyewear have addressed symptoms without actually solving any problems. raising awareness is a plus, but to be successful the cause has to resonate with consumers and the price point has to make sense for the company. >> there's a lot of res

phyllis leffler, what is the explorations in black leadership project? >> it's a videotaped oral history interview series that was carried out at the university of virginia. it was done with the co-directorship of the late julian bond and myself. broughtproject that prominent african-american leaders to the university in order to talk about their own personal life histories and also to talk about leadership in general. >> when did you start the project? >> i first talked to julian about it in 1998 and asked if he would be my collaborator. we actually invited the first 2000 and theyear project ended in 2014. >> how did the idea come up? >> initially it was my idea. i was creating for the university and institute for public history and i was trying to design some projects that would fall within the category of public history and of course part of public history, oral history is a big component of how public historians think of themselves going out and collecting materials and stories that would otherwise not be available. and once julian bond came into the

but first, project director phyllis leffler discusses the origins of this oral history collection and its historical importance. this program is a little over 90 minutes.

. >> doff -- leffler deals, and the store to create your own unique costume designs.all the keurig k200® series brewer. one touch, and unlike life, no mess. the single serve-make-all- your-favorites-exactly-how- you-like-it-machine. keurig hot. your favorites. your way. >> pounding rain, turns this town into rivers. nearby hillside, tumble down, storm drains filled with water and debris. people even a ban donned their cars yesterday in boil heights near la. the rain also damaged homes, now resident are nervous the predicted el nino will cause even more damage this coming winter. >> well, something a little bit nicer to look at, nicer knowing it is not in our backyard, snow here dusting the trees in the town of belvadier, vermont. they want the snow there. some fall foliage in new england this time of year, see the beautiful autumn colors, but the snow may just be a hair too early for some folks. still enjoying the leave peeping up there. right now checking with justin and our great with the weather watch ers. so happy the temperatures have warm up. >> they can have th