my name is leigh freund. i am the head of public policy for aol. we make our money primarily from advertising as well, and i would add to what laurent said. we talk a lot about privacy at aol, and i think joel talked about transparency in terms of government requests we get. transparency for users is the way we get our trusts, so in our privacy policy, we try to make things easy to read, we try to get people options if they do not want to be targeted on advertising. >> the privacy policy? >> it is much shorter as of september 15. >> a provocative answer. all of the fat has been removed from the privacy policy. >> legally, right. facebook, i read through privacy policies on facebook and yahoo!, and we all try to do the same thing because we give people information about the type of data we collect any type of data we use, and one of the things i think that is an important consideration is the way we the sting was having personally identifiable information, like "i am michael beckerman, i live in washington, d.c., here is my social security and credi