lemonis: i'm marcus. nice to meet you. adelo: mr. lemonis, i mean. lemonis: no, marcus. adelo: oh, marcus, okay. lemonis: nice meeting you, adelo. adelo: nice meeting you. lemonis: this is a big place. adelo: it is. lemonis: what's all the wood for? adelo: we actually cook carne asada ribs and chicken. this is the wood oven. lemonis: oh, so you literally do it like a straight-up campfire. adelo: yeah. and this is it. this is our kitchen. i have this passion to cook. and i've been in the cooking business since i was 14 years old. i love it. you know, we're -- we're not the tex-mex kind of place. lemonis: yeah. adelo: we're more authentic. and we want to keep it that way. lemonis: yeah. adelo: the articles always talk about how authentic it is. this. this is when we first opened. lemonis: where did you get the money to open this? adelo: i worked 3 years. lemonis: saved up money. adelo: and saved all that money. i used to sleep for 4 hours. i had my route at 18, my produce route. lemonis: so you were delivery. adelo: yes. then i also had a full-time job as a deli clerk from

lemonis: okay. anna: marcus, this is susana. lemonis: oh, hi, susana. susana: hi. lemonis: marcus. susana: hi, marcus. nice to meet you. lemonis: how are you? nice to meet you. susana: yeah. lemonis: don't be nervous. you guys manufacture your own stuff? anna: yes. susana: yes. anna: we manufacture in our new jersey factory. sue is responsible for design, and i'm responsible for all operations and sales. lemonis: so you handle production and sales? anna: yes. i'm very capable. lemonis: that's interesting. susana: the front stuff is too emotional for me. anna: sue is the creative engine of the company. susana: yeah. anna: so we don't want to expose her to all the -- you know, all the unpleasant stuff. susana: i don't like to be in the front of things. lemonis: okay. susana: i like to be in my world working. lemonis: you're the artist. susana: yes. i just... anna: she's very -- takes everything very close to heart. and, you know, in operations, every day there is a problem. there is -- i mean, every second there is a problem. not every day -- every five minutes. lemonis: right away i

lemonis: stay away from it. roger: yeah. lemonis: or you get cut.ou get screamed at, you know. lemonis: when he's here. roger: when he's here. lemonis: is that a big issue for some of the employees, honestly? roger: we actually quite like it when he's not here, to be perfectly honest. lemonis: you do? roger: yeah. 'cause howie can come in and say, "i don't want that there," you know, "get rid of it." lemonis: you do it and you spend all day on it, and the you turn around and it's... roger: that is so soul-destroying. ♪ lemonis: could you grab all of your financial data? and i'd like to sit down and go over it all with you. howard: okay. all right. lemonis: all right? you want to go ahead and grab it? howard: yeah, yeah. lemonis: all right, great. ♪ let's start with the profit and loss statement. howard: so january through december 2015. lemonis: total revenue -- $3,136,00. the cost of goods is $1,381,000. gross profit -- $1,755,000. total expenses -- $1,876,000. leaving you with a loss of $121,000 last year. the two single biggest expenses are the p

lemonis: okay. lemonis: grace, thank you so much.ening is in full swing, and the only thing that i can think of is that maybe i made a mistake with this guy. ♪ it's been about 10 days since the grand opening, and i'm back in chicago at work. [ phone rings ] hello? then i get a phone call from somebody in milwaukee. grace: marcus? lemonis: yes. grace: hi, marcus. this is grace. lemonis: oh, hey, grace. how are you? grace: well, i kind of wanted to keep you in the loop of what's going on. my employment at the soup market has been terminated. he walks in and says, "you are fired for insubordination." he said, "you need to go now. you need to go now." and i refused to accept that. i said, "no, i'm not going to leave." he took out his phone, he dialed 911, and he had the police come and escort me out. lemonis: literally, the police came? grace: literally, the police came. lemonis: after all of this, now he fires her? grace: i want to give you a little bit of a back story because, unfortunately for him, he does have the eeoc hanging over h

lemonis: why?k was going to happen? kelly: i don't know. i was nervous. patrick: she's always paranoid about everything. kelly: i'm -- yeah. lemonis: well, you should be paranoid about it a little bit. a little more paranoid -- it will be good for you. that you didn't think everybody else was gonna clean up your mess, because they've been doing it for years. kelly: he's the little brother. we're always trying to take care of him. lemonis: why do you help so much? dan: i -- i don't know. [ sighs ] just something i've always done. lemonis: why? dan: because my mom would have taken care of him. [ voice breaking ] she's not here. lemonis: patrick, you're a lucky guy, because i have rarely seen family businesses where you have a brother and sister that makes tons of sacrifices with no -- there's no reward for them. patrick: i know i'm lucky. but i would do anything for them, too. lemonis: i can see the talent in you, and my job is to rip it out of you. even if it hurts. okay? patrick: mm-hmm. lemonis: [

lemonis: $5.$10 or $11, i think that the perceived value difference between plain one and this, it's got to be $15 or $20. flex's watches used to cost them $5 to make, and they would sell them for $35. licensing printed village designs will cost as additional $5, bringing the total to $10. but it will also boost the perceived value of the watch, allowing us to raise the price of the watch by as much as $20. so that $5 investment will end up yielding the company an additional $15 in gross profit. trevor: all right. like this. i like that it's different. i think the skull thing is kind of fun. brad: i don't think skulls and the edginess and the darkness -- i-i'm not a fan of it. just don't like the skulls. travis: it's a "no" for me. brad: no. trevor: i still like it. brad: how does that have to do anything with who we are? trevor: well, people love halloween, though. i could argue that this is a fun thing to launch in october. travis: in october. you lost your mom to breast cancer, so i don't think

lemonis: okay. jeff: i didn't get to do a lot of stuff that i wish i had while he was growing up. just wasn't around. lemonis: where were you? jeff: messing around, trying to figure out my life. i didn't get to watch him play t-ball, softball, soccer. taylor: i mean, it is weird. we started kind of going fishing when i was about 18. we're trying to learn each other. this has allowed us to build a relationship. jeff: you know, i wanted to bring my son on board not only to teach him -- lemonis: so you guys started this business together? jeff: well, i started it in 2012. lemonis: so, when did you come on board? taylor: the summer of '13, i left school. lemonis: you left college to start a tea business with your dad? where'd you go to college? taylor: university of texas in austin. lemonis: why did you think it was a good idea to leave college? taylor: because he asked me to. lemonis: that's why you left? taylor: i mean, that was the start, but then ultimately, i saw opportunity. lemonis: so, how far a

lemonis: great job. lemonis: hello, guys. steve: hey. ana: hey. good morning. lemonis: how are you?ana put on for sam for the simple greek, it's clear to me that each of them have their strengths and their weaknesses. so i wanted to sit down with them and discuss how we're going to handle design going forward. you know, ana, initially, when i first came to you, it was a pretty simple idea. invest in pacific, have it be part of grafton, and go on down its merry way. but things, i think, have taken a different turn for me, especially after seeing the simple greek pitch. ana really opened my eyes. your presentation was what i'm always looking for in business leaders. what sam felt and what i felt is that you had one goal in mind, and that was to make that business successful and add value in any way that you could. so, ana, the way i'd like to be have it structured going forward is pacific and grafton will be one company. you'll be in charge of design for that whole business, and steve will be in charge of the manufacturing and the sales side of things and some of the administrative th

lemonis: pasta is good? woman #4: yeah. lemonis: food was amazing. tad: thank you. lemonis: okay?'ll see you back at the office. tad: okay, thank you. ♪ lemonis: this is it? tad: this is our place. so, that's our hot side. and this is basically our cold side. this is my station here, where i work the ovens. some days, we do about 500 meals out here a day. lemonis: you do? who runs the kitchen? tad: i do. lemonis: and who runs the business? tad: i do. this is the office. this is jen. jennifer: hi! now i'm doing my real job. lemonis: so what happens in here? accounting? jennifer: everything. so... lemonis: who does the billing to the customers? jennifer: i do. lemonis: and so who does the books at the end of the month? jennifer: tad does. lemonis: and who does the bank reconciliations? tad: i do. lemonis: and who makes -- who cuts the payable checks to the vendors? tad: i do. lemonis: and who negotiates the terms? tad: i do. lemonis: and who cooks the food? tad: i do. lemonis: okay. every question i ask tad is, "i do, i do, i do it, i do it." what happens if he gets sick for a day?

lemonis: my name is marcus lemonis.

lemonis: okay. mike: want you to meet marcus lemonis. lemonis: how are you? i'm marcus.t you. paul: thank you for joining us here. lemonis: absolutely. how do you share roles and responsibilities? paul: operations for me. i have restaurant background. lemonis: what are the numbers here? paul: we're doing $4 million. -i can go back and -- -mike: no, we weren't that high. -paul: don't think so? -mike: nope. paul: we did, yeah. lemonis: so the numbers aren't crystal clear? -paul: yes. -mike: yeah. lemonis: i don't know what just happened. paul answers my question, and then mike says he's wrong. and quite frankly, they both look totally lost. -how many stores exist today? -mike: there's five stores. bob farrell started the company back in 1963. when we started the company, he came up to the opening. he goes, "guys, you did it. -this is farrell's." -lemonis: oh, that's awesome. paul: my uncle would take me to farrell's growing up. and farrell's is part of families. it was part of mine, and it's part of millions as they grow up. lemonis: lot of childhood memories. mike: when w

lemonis: can you close for a week to do inventory? howard: no. lemonis: then you're choking.s careless merchandising... there's [bleep] everywhere. ...has thrown this store into chaos. howard: that's a real machete. you don't see that in williams & sonoma, do you? lemonis: and despite her mounting frustration, his ex-wife and partner... howard: who makes their wife 50%? robyn: so i haven't done [bleep] here, right? lemonis: ...has been powerless to stop him. that's not what an equal partnership looks like.

lemonis: tonight on "the profit"... this place is awesome. business partners revive a beloved family restaurant chain... woman: i was so excited to see that it was back. lemonis: ...only to run it right back into the ground. mike: we've gone through hell together. lemonis: the c.e.o. is incapable of doing his job. why are you blaming everybody else? mike: i'm not blaming everybody. lemonis: what about you? the head of marketing isn't allowed to do hers. shauna: i feel like i try to take on things, and you try to take them back. -sandy: it's not that simple. -shauna: well, it is. lemonis: as the dysfunction gets worse and worse... mike: paul was handling the numbers. i trusted, but i didn't verify. lemonis: ...the day of reckoning gets closer and closer. $1,900,000 is the total debt, and you have no cash.

lemonis: ...but today, she finds herself under siege.na: there's no respect here for me at all. there's no respect. where's the respect? lemonis: customers are deserting her label. anna: honestly, we didn't make any money since 2009. lemonis: friends and family are demanding a piece of her business. susana: the brothers think i owe them their birth right. lemonis: i feel like you're being kind of, like, shaken down. and instead of standing up for herself and fighting for her brand, she's letting it fall apart at the seams. susana: this is bull[bleep] it's total bull[bleep] lemonis: if i can't help her regain confidence and harness her incredible talent... susana: it's really stressful to...

lemonis: if i can't help these guys return to their roots...

. >> too lemony? >> it's great. crockpot, i am one of those people that experiments by dropping tons of stuff in it leaving it for 10 hours, coming back to it tasting it, throwing it away, and trying it again. >> i have a reputation, this man is not helping me. >> there is a fil feeling of intensity here. >> are you all right. >> we're good about be careful. >> shake it. see that, that love right there there t >> we'll poach the lobster, grill it lightly and finish posting it in fat with bacon and butter. >> you can't go wrong with that. >> stay in the zone. >> woe. woe. >> i'm not i'm showing i'm not touching, i am demonstrating. >> i think they are cheating. i have as in the back of high -h >> the competition heats up. >> tongs. >> there you go. >> a brit in the kitchen. >> sorry. ne really hungry perso. buy one meal from our buy one get one free menu and get a second absolutely free. only at applebee's. applebee's buy one get one free menu or, well, you get the idea. buy one entr?e from the buy one, get one free

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