lemonis: yep.invested a great deal of money already in amazing grapes, but expanding the kitchen is the right move. with just $75,000, we can buy new equipment and add new stations, allowing geri to create more ambitious dishes and get them out faster. that'll help us increase our check average, feed more customers, and, in the end, nearly double our sales. make the kitchen a little bigger, put the pantry in there, and then you could also have some extra space for you to store wine. dan: this, i believe, needs to become a cold box. lemonis: how do you feel about that? -mike: i agree. -lemonis: okay, so... mike: yeah, it drives margin, and... lemonis: so change number one is... -geri: that's 100%. -lemonis: ...these bathrooms -need to turn into a cold box. -mike: right. lemonis: turning around a business takes time and patience, and i feel like everybody at amazing grapes is really pitching in, and they're coming up with ideas, and they're working together really well. well, almost everyone. where's

lemonis: great job. lemonis: hello, guys. steve: hey. ana: hey. good morning. lemonis: how are you?presentations that both steve and ana put on for sam for the simple greek, it's clear to me that each of them have their strengths and their weaknesses. so i wanted to sit down with them and discuss how we're going to handle design going forward. you know, ana, initially, when i first came to you, it was a pretty simple idea. invest in pacific, have it be part of grafton, and go on down its merry way. but things, i think, have taken a different turn for me, especially after seeing the simple greek pitch. ana really opened my eyes. your presentation was what i'm always looking for in business leaders. what sam felt and what i felt is that you had one goal in mind, and that was to make that business successful and add value in any way that you could. so, ana, the way i'd like to be have it structured going forward is pacific and grafton will be one company. you'll be in charge of design for that whole business, and steve will be in charge of the manufacturing and the sales side of things

lemonis: okay. lemonis: grace, thank you so much.nd opening is in full swing, and the only thing that i can think of is that maybe i made a mistake with this guy. ♪ it's been about 10 days since the grand opening, and i'm back in chicago at work. [ phone rings ] hello? then i get a phone call from somebody in milwaukee. grace: marcus? lemonis: yes. grace: hi, marcus. this is grace. lemonis: oh, hey, grace. how are you? grace: well, i kind of wanted to keep you in the loop of what's going on. my employment at the soup market has been terminated. he walks in and says, "you are fired for insubordination." he said, "you need to go now. you need to go now." and i refused to accept that. i said, "no, i'm not going to leave." he took out his phone, he dialed 911, and he had the police come and escort me out. lemonis: literally, the police came? grace: literally, the police came. lemonis: after all of this, now he fires her? grace: i want to give you a little bit of a back story because, unfortunately for him, he does have the eeoc hanging o

-lemonis: well... while i appreciate keith recognizing his brother's experience, i'm not quite sure that 50/50 is exactly the right formula. if i asked most of the employees here who is in charge, what would they say? matt? -your name is matt, right? -matt: yes, sir. lemonis: who's in charge between the two of them? if the building is burning down, who do you go ask? matt: i call 911. [ laughter ] lemonis: when you have a situation where there's 50/50 partners, you also have 50/50 leaders with no one clearly in charge. what is the total revenue of the business? keith: last year, our revenues were down a little bit. -we did three and a half. -lemonis: $3.5 million? keith: yeah, just over $3.5 million. the two years prior to that, we were $4.3 million and $4.4 million, respectively. lemonis: so, business is down. keith: one of my bigger customers, they slowed down for a couple months. -lemonis: what's the name? -keith: weis markets. lemonis: weis markets? okay. of the $3.5 million, how much do they do a

-lemonis: $7.ant to deliver a high-quality burger with the freshest and finest ingredients. a $7 burger isn't gonna work. we want to average a 25% food cost. if the burger costs us $3.50 to make, then the retail price is gonna have to be around $12. we're gonna operate with the food cost as our basis, not our gut. what is the first thing that somebody will order? fuji: a burger. lemonis: and how are we presenting it? fuji: lettuce, tomato, and ketchup and cheese. that's gonna be the standard. lemonis: we know that, with the margins on fries, right, it probably costs us somewhere around 50 cents with packaging and everything. and we're gonna sell our fries for $5. think about the margins on that. today, 70% of their revenue comes from selling hamburgers. and so we want to drive the product mix to have hamburgers not be more than 50% of all the product that we sell. the other 50% of the products that we sell have to be products with margins of 80% and 85%, like fries, potatoes, ice cream. we're looki

-lemonis: 10 days? -joe t.: more than that. -lemonis: 100? -joe t.: no. -lemonis: 30?-lemonis: 60? -joe t.: yeah. -lemonis: 60 days? -joe t.: yeah. lemonis: there was 60-days time between you terminating the person and you stopping your communication with her? which means, joe, that it still happened inside of the window that you and i were partners. this discussion is about you making a decision that put the business in jeopardy. joe t.: i know, that's what you're saying. lemonis: you put your partners in jeopardy, you put me in jeopardy. why did you fire her? joe t.: she was being evaluated over time, and so was everyone else. lemonis: when i first got there, you never said to me, "there's a list of employees. they're problem children. i'm having to coach them." joe t.: i am not the person who's gonna say, "hey, i'm done with that person." i'm going to try to put them through my training program and see what i can do to make them better employees. lemonis: did you do that with the young lady? joe t.: as a group? absolutely. lemonis: i'm not saying as a group. we're n

lemonis: okay. mike: want you to meet marcus lemonis. lemonis: how are you? i'm marcus.t you. paul: thank you for joining us here. lemonis: absolutely. how do you share roles and responsibilities? paul: operations for me. i have restaurant background. lemonis: what are the numbers here? paul: we're doing $4 million. -i can go back and -- -mike: no, we weren't that high. -paul: don't think so? -mike: nope. paul: we did, yeah. lemonis: so the numbers aren't crystal clear? -paul: yes. -mike: yeah. lemonis: i don't know what just happened. paul answers my question, and then mike says he's wrong. and quite frankly, they both look totally lost. -how many stores exist today? -mike: there's five stores. bob farrell started the company back in 1963. when we started the company, he came up to the opening. he goes, "guys, you did it. -this is farrell's." -lemonis: oh, that's awesome. paul: my uncle would take me to farrell's growing up. and farrell's is part of families. it was part of mine, and it's part of millions as they grow up. lemonis: lot of childhood memories. mike: when w

we know of course that's marcus lemonis, it was a good number.idn't get why the stock was down so much. let's go to brad in illinois. brad. >> caller: hi, jim. long-time fan of the show. first i want to thank you for all the years of great advice you've given out. >> thank you. >> caller: my question is, i was fortunate enough to recently take a position and applied opta electronics. >> monster. report tonight you could say is going to hurt these stocks, i got to find how much overlap there is with this stock and finisar, it's down so much it's shaking people out of the optical. let me find out the overlap and i will come back. let's go to billy in new york. billy. >> caller: how are you doing, jim? >> i'm doing good. how about you? >> caller: staten island booya to you. >> there you go. what's up? >> caller: i was wondering if you like -- wireless. >> it's had a big move. some of the big moves in that space are really being shelved. i would be careful there and take some profits. let's go to matt in illinois. matt. >> caller: hey, cramer. just w