. >> the maker of lotions and moisturizers, which bill and len da -- linda's parents started in 1978. >> first it went to the farmer for the application for the cow. and then it went to the farmers wives and then it was word of mouth. >> they are in some of the biggest chains and the smallest stores. with such brand reach, they may think they're buying it from a large company, but they would be wrong. they're a lean operation with only 17 employees and customers take notice. >> they're impressed that we can fulfill the pipeline the way that we do nationwide and worldwide. >> the key to success has been focusing on efficiency. when they took over, the production line needed a upgrade. >> we just said where is our slowing points and looked at a way to eliminate them. >> at one point the company was bigger. >> we had two shifts, it would be filled into the jars and go into a cooling room overnight and we would start a shift at midnight to cap it every night. >> so bill and linda made necessary changes. one major accomplishment was automating production. >> we mechanized and what used to

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