not far from the impoverished quarter of them lendu john heads up the organization sway chat which translates as free will it's a nonprofit charity then he had the idea to start giving some waste a 2nd life by recycling it into products that had value again that led to the founding of the charity's commercial arm called green the map. trash the pink has no life or no future and that's what being a map and 3 child walks on right now up cycling beast think that we actually up cycle for example a lot of tire in india is actually born by you know. that's very actually meet interesting wallets out of our those tires and to the top back it's been congesting our landfills for a long long time plastic is similarly so we're told that can be actually bring in innovation design and utility and and make some interesting products. more and more people in india are leaving the countryside for urban centers which are already overwhelmed by the flood of new residents. in india the growing population has increased overall waste by around 50 percent in the last 10 years. the government says that's down to chan