longer than other super bowl broadcasters in the past to reach this sell out point but as ceo leslie moonves thought, why not cheat when kuwait and score. considering the economy that many argue is slowing. and a financial sector busy paying billions to a government that is just settling. for a super bowl that said big spenders would not be there, in the end, too many big spenders to count. maybe there is more to this super bowl thing. we could do worse than hang our helmets on a game, just look at this, sold out super bowl, forget economic health, we completed a hail mary pass, it seems fair after them play game we come out the better for the real big game, time for us to super score. you get your minds off this miss alabama thing, for god's sake. to the experts to whether the sell-out means we'll be ogling better than expected economic numbers. jim, every year they sell out the ads. nesthese are eye-popping number. this is a dicey economy and they are eye-popping, what do you make of it. >> they are, but so are the rights fees, you saw nfl negotiated 10 year deal after a labor agreement a