that's when we get into the do more with lessism, pay cuts instead of pay increases. you can do this kind of research. you can look around and say is this a vibrant company that's going to bounce back? or a shrinking company? >> the stem industry. if you've got a kid who is thinking about going to college next year, science, technology, engineering, math. or what your skills are applying them to those industries because that's something that the economy is valuing right now. if you've got a job and you are in any industry, you could be in a lean industry, jean, how do you ask for a raise? how do you move up in 2011 if you are employed today? >> by demonstrating your value to the bottom line. you have to be able to go in and make a case that you made the company money or saved the company money. or that it would cost the company significantly more money to replace you. and a lot of people go into a negotiation over a salary with this attitude like, i need a raise. i'm due a raise. well, get over it because those cases don't work anymore. >> when they have the yearly re