reporter leticia juarez with our sister station in los angeles has the story. >> reporter: goya foods is the latest target of a boycott after the company's ceo praised president trump during a white house visit. >> we're all truly blessed at the same time to have a leader like president trump who is a builder. >> reporter: robert unumue drawing criticism with the #boy cat goya. at the market in whittier, this hand made no goya sign was left for shoppers. >> i'm not going to be supporting a company that is supporting a guy that he is not supporting us. >> reporter: those calling on the boy cat of goya products cited president trump's policies towards the hispanic community. >> i think we'll stand together on. this thing is a consensus to boycott goya because what these comments do is they normalize trump's rhetoric against latinos, against immigrants, and they normalize the mistreatment that we've been facing for these last three years. >> reporter: the united farm workers union tweeted this ad at goya showing migrant workers in the field with trump's incendiary remarks from his 2016 p