the lu 1, lu 1 max of letv. you probably haven't heard of it but in china, letv is a probably streaming site for videos and live tv. sort of like a netflix but with its own movie studio smart tvs and now branded phones to rival the iphone 6. letv phones are high end. they're competitive with apples but much cheaper. the lu 1 costs $246 and the lu 1 pro sets you back $110. the company said not to worry about the low margins on the phones but to make money off of memberships to its massive library of tv shows and movies. letv offers everything from chinese seriess like "house of cards" and sports events like the ncaa driving viewership of more than 500 million. letv plans to sell its phones in china in may. and it hopes to market the lo 1 pro in the u.s. and have it here by the end of the year but some critics say the company is in over its head because unlike apple, it's never made phones before. some also believe letv's venture into america won't work well since most of the content is in chinese. they said they'