levi straus is thrilled to announce that we have come to agreement on a 20-year $220 million naming rights partnership for the new stadium in santa clara which will be called levi stadium. the santa clara stadium authority will vote tomorrow night on the final package, but we're confident that this partnership is a perfect fit for santa clara, the 49ers, and levi straus and company. this partnership makes sense for a lot of reasons. santa clara and levi straus and company are both 160 years old this year. our founder, levi straus created the original blue jean 140 year

levi straus is thrilled to announce that we have come to agreement on a 20-year $220 million naming rights partnership for the new stadium in santa clara which will be called levi stadium. the santa clara stadium authority will vote tomorrow night on the final package, but we're confident that this partnership is a perfect fit for santa clara, the 49ers, and levi straus and company. this partnership makes sense for a lot of reasons. santa clara and levi straus and company are both 160 years old this year. our founder, levi straus created the original blue jean 140 years ago for the needs of the original 49ers of the gold rush era. the pat entitled copper rivet solved the problems of workers pants ripping and from this a famous global brand was born. so, it's historic for the leading denim brand in the world to partner with the legendary football championship team, the san francisco 49ers of today. jed and i have a shared vision of two iconic brands coming together with similar values, the a very rich heritage, and the pioneering spirit. and we're both looking forward to watching sour dough

levy straus company will be buying the naming rights to the new 49ers stadium. the cheer is for coach jim harbaugh and his star players and to celebrate the announcement of the new stadium in santa clara has been named levy stadium. >> levy is a good brand. i'm wearing them. >> i guess it helps the stadium survive financially it's a good thing. >> discussions started in december and as the team advanced in the playoffs and on into the super bowl those discussions became more intense. >> they've been working with our region forever. you can't find a better name for the san francisco 49ers stadium than levys. >> this is a great way for us to connect with your loyal fans, loyal levy consumers not just here in san francisco, not just here in the bay area but around the country and around the whorld. >> reporter: the levy straus company will pay $220 million over the next 20 years, $154 million to the stadium authority and in a separate contract it agreed to pay $66 million to the 49ers for sponsorship benefits. >> it's a large amount that's goings to help us pay dow

special meeting of the stadium authority will give exclusive names rights to levi straus and company.lan to name the stadium levi stadium. niners held a big celebration at levi straus headquarters in san francisco yesterday. vernon davis, jim harbaugh, others dressed in 501s for that iconic big day. iconic company. they are paying the team $220 million over 20 years for the naming rights. a nice bond for the bay area. >> looks like the guys got some free jeans. you ma i soon be able to buy your jeans at two different kinds of jcpenney's. scott mcgrew says it is possible the company may split its stores in two. >>> jcpenney was in the middle of a massive renovation under ron johnson. he wanted lighter, cleaner, less-crowded stores to appear to a younger customer base. the customers hated the change. there was so much dislike for the new stores and clothing line and prices. they fired their ceo. now, they are stuck. half new stores, half old stores. there is speculation penny's will split into two brands the way the gap and old navy does. >>> japan's ana airlines say they will resume fl

special meeting of the stadium authority will give exclusive naming rights to levi straus and company, which plans to name the stadium, levi stayed number. they dressed in 501s for the big day. the iconic clothing company paying the team $220 million over ten years for the naming rights. kind of a cool idea with the original 49ers that came to california. >> a long-time, bay area company. that 220 million will come in handy paying off the debt. mike inouye is here to talk about what's happening on the roads. >>> looking towards the east shore freeway, we see a good distance and not a lot of traffic. the map will reflect the same thing. a smooth drive off of the richmond bridge. the crash on the right, bear creek road in orinda. there is a crash there. be careful if you use that road. pretty far up in the hills. another crash around first street. we see slowing headed toward the isabelle interchange. we see the slowing. i have marked your commute directions with those arrows. they are not a problem for the tri-valley. through antioch, a little slowing shows up. pretty light for this ti

. >>> tomorrow levi straus will celebrate getting a u.s. patent for blue jeans. in 1873, the u.s. patent office called blue jeans work trower ises. trousers. >> mike shumann is here for a look at baseball. >> they got a little help from their opponents. either it was a great come >>> the a's are doing a royal flush with a win over kansas city. they got a little help from their friends. aj griffin didn't get the win, but they took three rounds and had five k's. the royals lead most of the game. they clawed their way back. r.b.i single in the fifth. cuts the lead to one. in the seventh inning and derrick norris and david lowe miss plays it badly. cocoa crisp brings him in and is men mendoza is not happy with that error. the a's complete the come back. a leadoff homer and his ace of the year. they completed the sweep and off to texas to face the range you ares on monday. giants and rockies and a 1-5 road trip would put me to sleep too. the giants' bats would not wake up. barry zito allowed 11 hits in 5 and two-third innings including this double by carlos gonzalez. 2-0 colorado. base

. >>> tomorrow levi straus will celebrate getting a u.s. patent for blue jeans. in 1873, the u.s. patent office called blue jeans work trower ises. trousers. >> mike shumann is here for a look at baseball. >> they got a little help from their opponents. either it was a great come >>> the a's are doing a royal flush with a win over kansas city. they got a little help from their friends. aj griffin didn't get the win, but they took three rounds and had five k's. the royals lead most of the game. they clawed their way back. r.b.i single in the fifth. cuts the lead to one. in the seventh inning and derrick norris and david lowe miss plays it badly. cocoa crisp brings him in and is men mendoza is not happy with that error. the a's complete the come back. a leadoff homer and his ace of the year. they completed the sweep and off to texas to face the range you ares on monday. giants and rockies and a 1-5 road trip would put me to sleep too. the giants' bats would not wake up. barry zito allowed 11 hits in 5 and two-third innings including this double by carlos gonzalez. 2-0 colorado. base

. >> reporter: the levi's straus company will pay $220 million for the rights. $66 million will go to the 49ers for sponsorship benefits. >> it's a very large amount that will help us pay down the cost of the stadium. >> reporter: choosing a company from san francisco seems to soften the blow of the stadium being located in the city of santa clara. >> i think this is a win for everybody including san francisco. to have our head quarter company rolling off of everybody's tongue. it is still san francisco 49ers but we win as a region. >> reporter: they celebrated with a private pep rally that included coa included. >> that's an interesting business proposition. >> reporter: the santa clara city council will vote tomorrow whether or not to approve the deal. as it is now there does not appear to be opposition. >>> so we will have to get use here. do you like levi's getting the naming rights? you can vote by texting or calling us. you can text 1 for yes or 2 for no. you can tweet us @nbc bay area. >>> i'm chief meteorologist jeff ranieri. we are tracking the marine layer and the fog at the