for levi strauss it's always a way to connect with commerce.cy into a game plan for it. >> lee vai has been putting its name on jeans for more than 100 years. now the familiar red tap will be worn by a stadium. fans are already nicknaming this place. >> field of jeans. the denim joem. win one for the zipper. hr he bought the name of the new home for the san francisco 49ers for $220 million. a bargain, he says. >> an average super bowl spot last year went for $400 million for a 30-second spot. so we're excited to have the super bowl here in 2016 and we'll probably have a couple more. >> reporter: and in a nod to neighboring silicon valley, expect a high-tech experience. >> you'll be able to come here with your ipad and i phone and not just order your drinkss from the refreshment stands you can command your own play back, command the ram rah. >> reporter: for levi it doesn't stop at the stadium. burg was brut in three years ago. >> reporter: the company's been around for a while but it has to keep up with the fashion. >> we have a generation of 2

. >> levi strauss has been making jeans since the late 1800s here in san francisco. it's goal, to make jeans both -- its goal to make jeans both fashionable and sustainable. they use science to find the happy medium. denim is aged with laser beams in ozone gas and soaked with sweat testing the durability of its long lasting product. >>> looks like the a's are staying in oakland but not without conditions attached. city council approved a 10-year lease last night but they made some tweaks to the deal. among the changes, a clarification of the notice the team will have to give if it wants to pick up and leave. a's ownership wants the original plan that was agreed upon to move forward but some fans aren't happy with that deal at all. >> i read that lease i saw no good use for it except when i run out of toilet paper because that's all it was a bunch of crap. >> do you want more negotiations or the lease signed? >> i want the lease to move forward. >> the revised deal now goes to the county for approval. >>> thousands of kids in san francisco will be starting the school

levi strauss ceo chip recently said don't do that.he company previously stated and many denim experts still argue putting them in the freezer overnight will take care of the bacteria. really? we decided to test that theory strolling into a san jose levi's store, finding the right size to fit this 6'5" reporter, then off to collect some bacteria. ♪ and what better place for bacteria than the zoo? happy hollow petting zoo graciously let me and my producer in for the day. of course, wearing the new levi's. what ensued was some healthy and, yes, bacteria bathed fun. we dunked our shoes into water to keep our germs out then hung out with some lemurs who it turns out has a fer rashs appetite for bananas. after the primates cleansed their pallets and i lensed my hands we scooped up some worms. >> these are called king meal worms. >> reporter: at least the zoo director did. producer had the pleasure of transferring the warm byproducting in my jeans. the gunk got slapped on to the pants and we were on our way. we fed cloe careful to wipe the s

. >> reporter: i'm john blackstone at the headquarters of levi strauss.ll looking to the future.a >>> your realtime captioner is linda macdonald. >>> good morning, it's 8:25. i'm for some news headlines. a man suspected of having too many drinks is accused of posing as a tsa agent at sfo and groping women. his only charge of public drunkenness, because the women were gone by the time he was arrested. >>> a sonoma county woman will find out if she will be charged for the alleged assault of an 11-year-old boy at olivet elementary school. delia garcia-bratcher admits she confronted the boy but says she didn't have physical contact with him. >>> the alameda county water district will vote on whether to add up to 46-cent drought surcharge. the water district that serves fremont, union city and newark says since people are using less water, they are getting less money. >>> stay with us. traffic and weather in just a moment. hey pal? you ready? can you pick me up at 6:30? ah... (boy) i'm here! i'm here! (cop) too late. i was gone for five minutes! ugh! move it.

work i interviewed 100 former.ñ white house fellows colin powell, wesley clark, jay-z penney, levi strauss a survey with 82% response rate with an amazing experience. and it builds a leadership development program malo -- models for college students i was invited to assume the presidency of gordon. michael said we are excited but i have a question whose intellectual property is that study? [laughter] i said it is part of my research. he said i thought you would say that. so we went to gordon and built the program the only one model for college students and we believed deeply in opportunities. it doesn't matter what happens by age 20 but between 20 and 40 is when people to have the upward trajectory to sharpen that ankle and go on to assume significant positions of responsibility in their chosen vocation. in addition to institutional leadership also will be call symbolic leadership. it is interesting i did not realize how much leadership depends on the ability to lead with your life. so much of what's a leader does is how low they represent themselves in a public or embody the and values or

the company is still privately owned by the family of its founder, levi strauss.eat grand-nephew. he was the company's ceo for 15 years. >> i think we have you to thank for casual fridays, don't we? >> i was happy to do that. it was a cute story about that. we proposed that we allow employees to come one day a week in -- dressed in our products and we saw that the business didn't grind to a halt. and from that, we realized there's a real opportunity here for more than just our company. >> reporter: john blackstone, san francisco. >> levi's earliest history is locked away. there's about half a million dollars worth of vintage denim in a vault believe it or not. >> who knew? casual fridays. got to love it. [ laughter ] >>> still ahead, chrysler under the microscope over the safety of its fuel tanks. >> we hear from someone whose tank actually caught fire. >> weather time, cloudy start everywhere even inland and plays like concord started off cloudy but we have sunshine now. it is friday night. you want to make some weekend plans. what do you need it plan for weather

one of the plaintiffs is a photographer and retired levi strauss executive. >> my artistic pursuits have led the joint terrorism tasks for to my doorstep. they've landed me in a federal anti-terrorism test, database, i believe, and this program invades privacy and race, resources. it's got to stop. >> the initiative was launched after the september 11th attacks. its goal was to collect information on suspicious or unusual activities. and to share that information with several federal and law enforcement agencies. so far no comment from the federal government on this lawsuit. >>> overseas, the death toll is climbing as the israeli military continues to pound targets in the gaza strip. israeli officials say it's in response to rocket fire from hamas militants. sources tell nbc news almost 90 palestinians have been killed since israel started launching air strikes into gaza earlier this week. many civilians are among the dead including 24 children. israel says it will not relent until the militants stop the united nations is calling for a cease-fire from both sides. >>> a new round of spyin

companies lining cargill, coke industries, bechtel and levi strauss. in fact, according to one law professor's estimate, 90% of corporations are closely held. the scope of today's ruling has president obama calling on congress to act. >> what we're talking about doing is pressing congress to actually take the step that's required to address this problem. >> reporter: the president wants congress to pass a law restoring the contraception mandate for all companies essentially using the executive and legislative branch of government to overrule the. >> i additional branch. >>> the supreme court also dealing a blow to a north bay company today. the justices rejected an appeal from the drakes bay oyster company which is fighting to keep its lease. the secretary of the tyne yor refused to renew the lease for the business which operates on national park land. the agency wants the estuary to return to a more natural state. despite the decision owners will continue to fight. >> today was a disappointment. but not really a setback. today we learned that the supr

folks like colin powell, wesley clark, ceo of levi strauss image jcpenney, extraordinary individuals. we did a survey comic and 82% response rate, really had an amazing mix. then i went about the process of building a leadership development program model for college students. in the midst of that, i was invited to send the presidency according. i'll never forget my conversation when i went to tell them. he said were really excited, but i do have a question. he's intellectual property is that study you did? [laughter] i say david, you think it's part of my research. he said yeah, i was afraid you were going to say that. so i brought it to gordimer delta program called the presidential fellows program. the only other country modeled for college students. we believe deeply in the importance of early leadership opportunities. my research on the next visit to camp difference. it doesn't matter what happens by age 20, but between 20 and 40, that is a significant easing. people who have a particular effort to track to reach have the opportunity to significantly sharpen and i want to assume s

we're thinking that many of these companies are like levi strauss during the gold rush. >> what's fuelingre very good stocks to own for the long term. they really are protected from a lot of the concerns in the market. >> in henry's defense, we also have risk ratings which don't get a lot of play on the air but i think all of as d, highly risk. don't put your kids' college money into this. >> in the environment we had in 1999, which was an anomaly, it's not like we had sell stocks. you you hhad to bring them to m and build a fence to keep them away. >> we show those clips not to embarrass either one of you but to look back and make sure we're not going to make mistakes made 14 years ago. is this time different or are we about to make some of the same mistakes that we did back then? >> i should say quite something watching those videos. i'm glad you dug them up. also big hello to steve. he's one of the best technology analysts anywhere. great to see him doing such great work. i would say it's definitely different now as you know i've talked about it over the last year the stock market as a

. >> reporter: i'm john blackstone at the headquarters of levi strauss.ago is still looking to the future. we'll go inside the i'm experiencing. you start out young and hot and it brings you together because you have such grainge chemistry, you love each other and 10 15 years into the relationship when kids and the realities o of life, the min ush yautia comes into play. >> you think it's 10 or 15 years? >> yeah. sometimes sooner yeah. >> and so that's how the movie begins and then they decide to do the sex tape and it's off to the races because it's accidentally sent out on the cloud. >> they're telling us to put all of our personal information to. they didn't choose to call it the vault. it's a cloud. all of a sudden it starts raining your contents. >> i started writing this at a time when they were transferred everything to this cloud, this ubiquitous thing that nobody knows what it's about. i was trying to think what your not just order your drinkss from the refreshment stands you can command your own play back command the ram rah. >> reporter: for le

we have seen good companies like levi strauss, whirlpool, fruit of the loom. these are name brand companies, everybody knows these companies, but we have seen them one after the other leave arkansas to abandon our state and our nation to go find cheap jobs, cheap wages overseas. and to rub salt in the wounds, these workers, although they are -- through their hard-earned tax dollars, these very same workers have helped to pay for the companies to move their jobs overseas because the companies are able to write off the move overseas as a business expense, and in effect the u.s. taxpayer ends up helping to export jobs out of the u.s. mr. president, it is a policy that does not make sense. it's a policy we need to change, and that's one part of the bring jobs home act that i think is critically important that we pass as quickly as possible. i think most of my colleagues will agree with me when they say this tax giveaway is counterproductive. in fact, it's outrageous that we continue to allow this to happen. fortunately, even though my state has lost some jobs, we