davis, who needs capital and manpower, goes into business with wealthy san francisco merchant levi straussmerican blue jeans are born. a pair costs about a buck. levi's markets their denim overalls as the uniform of the working class. >> who bought them at the time? >> miners in the west, farmers, mechanics -- anybody that did hard labor would have bought levi's back then. >> that's because workers love how tough and durable the pants are, as this pair from 1890 proves. >> from the 1800s? i mean, they feel like they could be right now. they really could withstand a lot. >> absolutely. >> so it was all about strength? >> it was all about strength. >> now, here's something really important to remember in this "strange inheritance" tale. in 1906, the epic san francisco earthquake devastates the levi's headquarters... >> their building, it was completely leveled. >> ...along with all of levi's records and inventory. the first 30 years of the company's history -- gone. of course, for the next century and more, the company thrives. indeed, the pants it manufactures become an american icon. think

. >> the star-studded party under the stars at levi's house of strauss. >> levi's is a really cool brandtheir image is really bold. >> actor taylor kitch with a bold touch on his leather jacket. >> i ride motorcycles, so that would be a good motorcycle. >> the denim line celebrating the iconic trucker jacket. and when it comes to levi's, taylor never to take them off. >> obviously, worn down to the point where it's on its last thread. it's always comfort before anything else to me. >> now back to the fun and snoop dogg. ♪ extra, extra >>> up next -- >> hey, "extra," it's me, jasmine sanders, and today we're going to break down some of the hottest curly hair trends. >> how to kick up your curls and keep your tresses on trend. >> you're ready to go out. >> i know, right. >> i'm like, where's she going tonight? >> and topping this weekend -- adam lambert sounds off on "american idol's" return. >> i love to see how they changed the show. >>> then, from the kitchen to your closet, martha stewart unveils her new fashion line. >> classics, i call them. >> next. ♪ >>> let's do this. ♪ extra, ext