. >>> new at 11:00 levi strauss is jumping into the gun control debate. it's calling for stricter gun laws and is donating money. >> levi strauss is making sure its position on gun control comes in one size. the president and ceo of leave ice wrote an article this week and wrote you may wonder why a company like united states is wading into the issue. for us, it's simple. americans shouldn't have to live in fear of guchb violence. >> they pledged $1 million to places limit limb nating gun violence. how will this affect your bottom line? >> i care about the companies. >> reporter: she's a customer and is pleased to learn about the company's position on gun control. >> makes me want to buy them more. >> reporter: the nra said their mission is to disarm law abiding sit stens. >> that's my concern. >> reporter: daniel was wearing leavize when we met him at a gun club. he is worried about levi's approach to gun violence. >> everybody's against it but how are they going to stop that? are they going to try to stop guns or education? >> he said to start he'd like

. >>> san francisco based levi strauss is jumping into the gun control debate. >> they're calling for stricter gun laws and pledging a million dollars to the cause. abc 7 news reporter kate larson has that. >> reporter: while you debate skinny versus straight leg levi strauss is making clear its position on gun controls comes in one size. chip berg wrote an op-ed titled "why business leaders need to take a stand on gun violence" writing, you may wonder why a company that doesn't manufacture or sell guns is wading into this issue. for us it's simple, americans shouldn't have to live in fear of gun violence. berg blejed $1 million to non-profits working to end nonviolence and employees can use paid hours for political activism. how will this affect the company's bottom line. >> i absolutely care about the companies and their values. >> reporter: jasmine is a levi's customer and pleased to learn about the company's position on gun control. >> now it makes me want to buy them even more. >> reporter: in a tweet the national rifle association criticized the jean makers partnership with ever

you have levi strauss take on guns and at second amendment.he marketing at nike that takes on "the national anthem." carol, this is something i am concerned about, and when i talk to -- i have had an opportunity to talk to billionaires and some thought leaders on the right and business owners. and they kind of play it off. they don't think it's a big deal. but i do believe it is. i see the political wind shifting. and i think if we don't find a way to tell this tide we may wage and alexandria ocasio-cortez is our new president. >> please, no, charles, i hope that doesn't happen. right now we are in such a pace of disruptive change. we have so much disruption in terms of technology, in terms of the customers and employees that businesses are struggling with what to do, what messages to put forth. right now they are experimenting and i'm not sure they are doing it in the right way. they are hearing things like social justice is a good thing so they are going down that track, but it's not necessarily authentic. i don't think we'll continue to go

. >>> san francisco-based levi strauss says the latest company to get involved in the political debate- chip berg is the ceo at levi's and a supporting gun control. he said levi's is teaming up with a group called every town for gun safety, and is donating $1 million over four years to groups who would like to end gun violence. as business leaders with powers, the -- we simply cannot stand by silently when it comes to the issues that threaten the very fabric of the communities where we live and work. >>> san francisco police are investigating a stabbing that is being called a random attack. it happened yesterday near market. a woman was walking on the street when she was stabbed by another woman. witnesses told police it was unprovoked. the victim was taken to the hospital and the suspect was arrested. it is being looked into by officers. >>> police say a handheld tool designed to save lives in car emergencies has become a popular -- has become popular with burglars who target cars. this tool is meant to cut seatbelt and break a window so someone trapped inside the car can get out quic

. >>> san francisco based levi strauss is calling for stricter gun laws. >> the company's president and ceo wrote an op-ed titled "why business leaders need to take a stand on gun violence" and wrote, quote, you may wonder why a company that doesn't manufacture or sell guns is wading into this issue, but for us it's simple, americans shouldn't have to live in fear of gun violence. the ceo also pledged $1 million to non-profits working to end gun violence and will give employees paid volunteer time for political activism. some customers are in favor of it. >> i absolutely care about the companies and their values. makes me want to buy them even more. on the other side a gun owner we spoke to says he will continue to buy the brand but is worried about its approach wondering how they're going to stop violence. the ceo says to start he would like criminal background checks on all gun sales. >>> the day after nike announced its new just do it campaign staring colin kaepernick the company released a commercial narrated by the former 49er quarterback. >> so don't ask if your dreams are crazy,

. >>> san francisco bay's levi strauss, the biggest company to get involved in a hot political debatelevies is teaming up with every town for gun safety and down anything that 1 million-dollar in the next -- down -- donating $1 million in the next four years. we cannot stand by silently when it come to the issues that threaten the very fabric of the communitys that we live and work. >>> time is 6:58. well, nike's just do it ad featuring collin kaepernick will start airing tonight during the nfl's season opener. >> there is collin kaepernick. the commercial is narrated by the former 49ers' star. the former envelope envelope quarterback has been at the heart of the controversy for kneeling during the national anthem two years ago protesting racial injustice. >>> when the regular season kicks off tonight, the defending super bowl champs, the philadelphia eagles, host the falcons on thursday night football. the eagles are still the favorite despite injuries to their quarterback, carson went and other key players. >>> 49ers are on the road against the minnesota vikings with their first gam

. >>> a bay area company best known for a -- and stadium naming, levi strauss will join with michael bloomberg to form an organization advocating for gun control. the ceo wrote an op. ed. for "fortune" magazine. he said: one. number two, i support gun control. i think we have a big problem. i'm not trying to take away people's rights, but i think there needs to be stricter rules. levi's has established a fund aime and yout >> another multimillionaire has decided that they want to invest their millions of dollars and their fortune into taking away the rights of everyday citizens. sounds like business as usual. >> i like their stuff. number two, i support gun control. we have a problem. i'm not trying to take away people's rights. i think there needs to be stricter rules. >> levi's has established a fund aimed at helping nonprofits and youth activists working to stop gun violence. >>> tech stops are hoping to bounce back after a brutal day yesterday. the tech sector had its worst single day drop since late july. google, facebook and twitter all closed down with twtehit. the drop came a

. >>> the company of levi strauss is the latest company to get involved in a hot debate.ith a group every town for gun safety t is donating $1 million over 40 years for people that want to end gun violence. as business leaders with power in the public and play rinas, we cannot stand -- arenas, we cannot stand by on issues that threaten the very fabric of the communities of where we live and work. >>> nike's just do it campaign with collin kaepernick will start airing tonight with the season opener. >> it was narriated by the former 49er star. we see him appear himself. this is a print ad. the former nfl quarterback at the very center of controversy for kneeling two years ago. they plan to air the commercial during the u.s. open and college football game. >>> the eagles will host the al atlanta falcons despite injuries to key player. the 49ers or and the road for their first game on sunday. >>> improving wait times at the department of motor vehicles. how the agency said they've been able to reduce wait times by at least 30 minutes. he could possibly... he likes to collect