jeans maker levi strauss has filed documents for a listing on the new york stock exchange, planning aold company, which is controlled by the descendants of the founder, could be worth as much as $5 billion according to cnbc. and now, what's trending in the business news this morning. 0n bloomberg — a $2.5 billion blue jeans fortune emerges with levi's ipo plan. the descendants of founder levi strauss still own 59% of the company started in 1873 — which could be valued at $5 billion when it floats. 0n quartz — a feud between france and italy sums up the deep rift over europe — mainstream pro—european liberal versus populist. and business insider hears from a prominent former google executive who says she has "grave concerns about how strategic decisions are made at google today" and how it treats employees. and don't forget, let is know what you are spotting online — use the hashtag bbcthebriefing. always keen to hear from you. that's it for the business briefing this hour. but before we go, here are the markets: —— will be back with news briefing injusta —— will be back with news brie

levi strauss, the jeans levi strauss, thejeans maker has decided to go public with the company decidedlic with the company after 34 years? that's right. it is very much going back as a public company, so it had 14 years on the stock market in the ‘70s and early 80s and it then went private and it now seems as though the company is looking to try and attract some additional capital into the business, they're not selling the business, they're not selling the whole of the business but intentionally the total business will be valued at around 5 billion. so it is an interesting question because of course tastes and fashions are changing and perhaps moving away from that denim orientation which levi is founded upon. it will be interesting to see how it plays out. ijust want upon. it will be interesting to see how it plays out. i just want to pick up with you on the story we we re pick up with you on the story we were leading on, the a380, are you a fan? i have travelled extensively but i have never actually found flown on a a380 which is quite order. it is symptomatically of the reason why t

>> i believe that levi strauss & co., they are blue jeans. they're my favorite blue jeans. so, b.

levi strauss plans to go public for the first time in more than three decades. the san francisco-based clothing company filed for an initial public offering today. levis announced -- i should say launched 165 years ago and went public in 1971 before going private again in the 1980s. the company hopes by going public, it will be able to open more stores throughout the united states and overseas. levis has been doing really well the past few years and wants to can tal eyes on that. >>> ford is recalling 1.5 million vehicles due to safety issues. the detroit-based automaker says sme of the f-150 pick yun trucks from 2011 and 2013 have transmission defects causing the trucks to temporarily downshift to first gear. ford is also recalling about 27,000 of its lincoln continental cars made from 2017 through 2019 because of improperly functioning door latches much the 2019 ford mustang, lincoln nautilus and navigator are being recalled, for, get this, blank dash boards. >> really? >> we reported on that before where they kind of go out. >> thank you, michael. >>> the rain

levi strauss has filed for an initial public offering. iconic maker of denim is betting he can overcome growing cap petition the apparel industry. according to a report, the company hopes to raise $600 million to $800 million. it intends to use the proceeds in a variety of ways, including for potential acquisitions for other strategic investments. that is your business flash update. remember, sears filing for bankruptcy last year. there is one unexpected person caught up in the middle of this, and that is maroon 5 lead singer adam levine. pays now asking sears to $390,000 to protect his kmart clothing line from potential damage in that bankruptcy but sears seems to be offering less than half of that amount. amanda: a cure payment. they deepened their relationship not long before the bankruptcy court protection. one of the perils of course doing this is with a retailer on the ropes, they need to keep going and hope for the best. you are taking a bit of a risk here. interesting to see this big name brand associated. contract wask that exten

he believes it will help loans get paid off quicker. ( james ) san francisco- based company levi strausshe second time. the 165-year-old company filed a registration statement with the u-s securities and exchange commission earlier this week. the amount of shares that will be available has not been determined yet. no word yet on a price range either. it will be listed on the new york stock exchange as simply "levi." the company saw a 14 percent increase in sales last year --- bringing in a total revenue of 5-point-6 billion dollars. forbes says the brand is worth six-point-four billion. officials with the company say it may raise 100-million dollars by going public. james adlib big board. ( james ) still ahead... we're tracking the rain this morning... as we look at the radar. and don't miss out on all the updates. get an 'extra' check on weather and traffic by visiting the kron on app.... visit kron- on-dot-tv to subscribe. even if no one in your home smokes, secondhand smoke can be closer secondhand smoke from a neighbor's apartment can enter your home through air vents, through light

. >> thank you very much as seema has been talking, levi strauss and company has filed paperwork to go chip, i always thought he would do that. >> at the nyse, ticker would be levi. >> oh, boy >> levi strauss, ride sharing company, no cloud company? >> scooter company. >> scooter stop it. >> what do they do >> stop it >> they make -- >> by the way, vf corp. is spinning off jeans people like the jeans business right now. >> we're going to watch that dow is up 180. coming up later, an exclusive you don't want to miss, david solomon will join leslie picker at 3:00 p.m. eastern time. as we go to break, a look at the movement in treasuries today >>> we're increasing the amount of social validation or feedback you're getting and that feedback is getting tighter and you're getting more addicted. the product was designed to be addictive, but designed to be addictive in a world where, you know -- >> people had something else going on. >> you were only allowed to do drugs in your bedroom at home. now it is pervasive. it is -- you're taking it with you everywhere >> that was sean parker at the i

and the well—known maker of denim jeans levi strauss is going to list on the new york stock exchange,he company last listed in 1971 but the family took it private again in 1985. levi sells just under £4.5 billion of products a year. a quick look the markets, rather than at levi jeans. i'm told they're not going to work. the ftse is up a little bit. we will be able to have a look at these figures in about an hour's time. back to you. based at london's coliseum, the english national opera prides itself on being first timerfriendly. the operas are sung in english and 500 tickets for each performance costjust £20. opera newbie carol kirkwood went to meet the cast and experience puccini's la boheme to find out more. here i am at the coliseum, home to the english national opera. tonight's performances la boheme by the composer puccini. but before it starts, i'm going to go backstage and meet some of the cast. # i love you completely...# i think it's a great one to start with, it's got a lovely story that is something that people can relate to, it's about love and relationships. i would say

. >> reporter: talking about levi strauss filed paperwork for an initial public offering today. the company went public back in 1971 family members of the founder of levi strauss take the company private in 1984. now, plans to go public this year, by the way founded in san francisco back in 1853. keep an eye on levi. analyst say that ipo filing is a good sign for other retailers, especially pillow san francisco company the gap, urban outfitters and american eagle outfitters, which will continue to watch the opening bell this morning. numbers headed straight up. a lot of optimism continues over trade talks and reaching a settlement for the government to avoid the government shutdown. live look at the dow jones, more than one third of a% up, 99 points of more than 100 today. s&p 500 also above that 2750 mark. analyst talking about 2700 as an easy jump from there. nasdaq up today. hiring for jobs in the solar industry was down for the second straight year. california hit hard. according to an annual survey by the nonprofit solar foundation, solar industry jobs in california fell 11

(grant) levi strauss is preparing to go public for the second time.cki) on wednesday the 165-year-old company filed a registration statement with the u-s securities and exchange commission. the amount of shares that will be available has yet to be determined. no word on the price range either. it will be listed on the new york stock exchange under the ticker "levi."levi's collected five-point-six billion dollars in revenue last year. that's a 14- percent hike from 20-17. forbes says the brand is worth six-point-four billion. officials with the company say it may raise 100-million dollars by going public. (grant) if you're thinking that amazon will have a huge tax bill this year given its record -breaking earnings... you're wrong. amazon didn't owe the i-r-s anything in 2017 and 2018. that's right -- the world's third most valuable company that reported more than 10 billion dollars profit last year hasn't paid federal income tax for the last two years. loop-holes exist in federal law that allows even massively profitable companies like amazon to avoid

levi strauss filing for an ipo. emma is here with more. toss abilities in china?a: roiling retailer all fell off a cliff when we got this news this morning, all down around 2% to 3%. not hard to see why. five wasrevenues explain dollars last or, more than abercrombie and more than american eagle, but about one third of what we're seeing at gap. they definitely see it as a competitor. leave a in their filing said one of the air as they might look to expand is in women's apparel including tops, not just blue jeans. it is interesting that you mentioned china. the company already has 45% of its sales coming from outside of the americas. in the filing they said they see significant opportunity overseas, and particularly in china, india, and brazil. china's roughly 20% of the global apparel market but just 3% of levi's sales. david: they sell directly and to other suppliers. what are they going to use the money for? ,mma: it is about the expansion expansion in china. china, interesting with were talking about the weakness there and why is that where you would want to ex

going to say really quickly, the names we're talking about, lyft, uber, virgin train and levi's levi straussdonut, right everything else is tight a lot of tech, a lot of mobilities >> the big trends to keep on watching >>> still to come, the latest from washington as sprint and t-mobile executives testify in front of the house on the company's merger but next, we've got akamai out with strong earnings reports this morning beating the street on both top and bottom line fs. the ceo sits down with us next on the quarter stay with us >>> welcome back to "squawk alley. akamai out with a beat on both the top and bottom lines, forecasting current quarter profit above estimates, driven by strong demand in cybersecurity and media content delivery services. the stock seeing initial gains, but now pulling back just a bit. it's currently up about 1, 1.5%. joining us now for a cnbc exclusive to discuss, akamai technology's ceo, tom leighton tom, great to speak with you today. >> thanks for having me. >> i want to start with -- i want to start with the security piece of this. because, again, in this past

because this morning levi strauss the storied maker filed for an ipo where they expect to raise 600 million to $800 million. it's an exciting deal. got a lot going for it, profitable, yes. so what makes this a threat to the market's animal spirits? simple if you want in you'll probably have to sell some pvh. the parent company of calvin klein and tommy hilfiger and that's why i think that lost ralph lauren got hit down 3 bucks and contour, yeah, that's the maker of lee and wrangler jeans that's being spun off. that will be in direct competition with these bad boys. now, maybe you think i'm being small-minded here. it's just jean, right? wrong. see, it's not just jeans, this is just a representation of what is i'm talking about and not just the fact these are the fat legs and lisa will say i gained weight which i didn't. we'll get a tsunami of new public offerings that will flood the market and there isn't enough money coming into the stock market to be able to handle all this merchandise. yeah we need that money to come in to take up the slack. speak of the devil, slack just filed to become

levi strauss plans to go public this year, details on that ipo.man's been doing to me. ♪ i'm going to find me. ♪ i'm a veteran and the army taught me a lot about commitment. which i apply to my life and my work. at comcast we're commited to delivering the best experience possible, by being on time everytime. and if we are ever late, we'll give you a automatic twenty dollar credit. my name is antonio and i'm a technician at comcast. we're working to make things simple, easy and awesome. ♪ baby, i need your loving. ♪ got to have all your loving. ♪ baby, i need your loving. ♪ got to have -- maria: expecting a big open this morning. 2019 on track to be a big year for the ipo market. levi strauss the latest company to file for a initial public offering. they made the announcement yesterday. joining us now to assess the story is head of financial services, neil darr. good to see you. >> hello. hillary.maria: tell us what's d the big boom in ipos this year. >> last year we had over 200ipos. they did pretty well in the marketplace. december came, a lot of

during the same time we have levi strauss, $5.5 billion in revenue, profitable, 13% grower.global brand in denim. we also have a company called alight and that's not a well-known name but a $2.5 billion in revenue company. they're the platform for a cloud-based platform for human resources. and they power companies like work day and success factors. so a business that's not getting the attention of lyft but is going to come to market at probably valuations that are attractive to investors. this is the time to look. then we have this enormous backlog of companies that are highly valued private companies. uber, paletere. , airbnb, it goes on and on including pinterest and pellton. how is the ipo market going to absorb this kind of volume. it will be bigger volume than we've ever seen before, bigger than during the internet bubble period. >> palen ntire, i think they're the oldest company on the list. a lot of the franchise has been secretive government work. beware what you wish for, ipo exposes you to public scrutiny. they thrived in the absence of that scrutiny. uber will at

>> we think lyft will be one of the first ones levi's strauss is on the schedule, as well.an resource software that one is going to be going public at the same time. we expect slack, too and there's a very long list i think that's a very important thing to consider as lyft comes early. it's a benefit to lyft because all of a sudden the floodgates are going to open for so many. we count about 150 private companys that are valued at over 700 billion and all trying to target ipos in 2019. if these companies get done, the ipo market will be unprecedented and the dollars it's raised, much more than in the internet bubble just a huge amount and all of a sudden maybe there's just too much supply there. the ipo market is not filled with retail investors of '99, 2000 it is mostly institutional these investors are a lot more valuation sensitive. >> kathleen, mike, thank you both very much. >> thanks for having me. >>> still to come here on "closing bell," we'll dive into the latest trade talks of china and how tariffs could impact global business. >>> later, shares of ceasars up near

levi strauss is going to list on the new york stock exchange, raising about £a70 million pounds to invest5bn of products a year. so still a huge industry. let's have a look at the markets, we stay with planes because ryanair said it would be interested in buying parts of thomas cook airline if no one comes forward with an offer for the entire unit. ant financial has agreed to buy british payments group worldfirst in a deal said to be worth around $700 million that marks the biggest push yet by jack ma s chinese financial services giant in europe. brussels has agreed to rules to regulate google, amazon, apple and other online platforms in an attempt to strengthen the rights of the businesses and app makers that rely on search engines and online intermediaries to sell their services. the ftse at the moment up around 21 points. that's all the business news. see you soon. nasa has declared that the opportunity rover it sent to mars has officially eneded its mission, after nearly 15 years on the red planet. the robotic vehicle transformed our understanding of mars by confirming that water once

we come in here every day, and it is going to be -- >> lyft, levi strauss. >> not today, not tomorrownext week or next month, but one day. >> i'm trying to be prescient. i'm trying to be prescient can we show a picture of dom >> that's not nice. >> he's ready. dom is ready if you get up early -- dom has great stuff. he has great stuff he's going to agree with me. this is why i'm saying that. we're about to hear from the man who agrees with me entirely in the ipos should we go to him? 100% he agrees with me how much do you want to bet? >> okay. >> dom, i guess your endorsement awaits dom chu? >> i would say we agree on a great many things. i will definitely go that far, guys. >> you just cost me a dinner. >> i'll compensate you for it. there is always money in the banana stands. >> thank you for picking up on that thank you for hearing that little -- >> i did, yes. i caught it. >> i guess -- i want to hit cbs briefly before we get to dom thought it would be down given not the best quarter, but it is not. and, guys, they did talk about something and i want to come to it, you talked abou

>> you want to look at always, and my mantra is on the levi strauss method.ces, the companies that are surviving, not necessarily taking major risks. you also want to look at and keep in mind with natural gas, because that is a market that is still and will remain in flux for quite some time because we still have gluts in certain market areas and the money to be made is the transportation of those products out of the supply areas, especially western pennsylvania, eastern ohio, northern west virginia for the marcellus, utica shale and the infrastructure to get that gas from where it is to where it needs to be, that is to say the demand market areas. maria: what's your outlook for prices after this run? do you think that this demand/supply situation keeps up and keeps prices where they are above 50. >> prices will be challenged for the remainder of the quarter because we're at a point now where crude oil demand is weak and it's going to remain weak going into the end of the quarter, because we're going into the refinery, the turnaround season or the maintenance

. >>> levi strauss is looking to go public again and the company has been private since 1985. yesterday the company file paperwork with initial public offering and cnbc reports the ipo could value levi strauss and more than $5 billion. >>> santa clara county wants to make it easier for couples to tie the knot and the clerk recorder offices offering express marriage service with no appointment necessary. just show up at the customer service window and make it formal, nuptials can be exchanged in the county wedding chapel which can hold up to 22 guess. this is -- 22 guest. this is 10 am to 2 pm in san jose. >>> business is blooming at the san francisco flower market today. that is where floors and other sellers purchase their flowers open to the public at 9 am. >>> around the country getting in on the valentine's day celebration. >> they are taking the social media to share points about their animals and the san francisco street posted this of the tortoise, roses are red and strawberries to, check out the spread pardon while i chew. >> here's food for thought, the vampire squid