iconicjeans maker levi strauss is set to return to the public market later.h more than 6 billion us dollars, when shares begin trading on the us stock exchange. —— will be worth. members of the family, who control the business and are descendants of the company's founder, are in line for major windfall from the initial public offering. what denim are you wearing today? levi's. i'm wearing levi jeans. my boys liked them just because of the comfort level, you can wearthem because of the comfort level, you can wear them anywhere. a wardrobe staple, levi strauss is returning to the stock market and its comeback is creating an opening for one of america's aldous burns. it is a good time for them to go public, the brand is really high. it is continuing to grow in the us and overseas and the markets have been non— long time, they can only carry on for so long so it is a good time for them to raise a little bit of money. - is notoriously fickle. levi strauss struggle, closing us factories in late 90s but now it is making up ground. with help from famous faces like be

levi strauss returns to the public markets for the first time since the '80s.e're going to bring you the open and the ceo futures are weak after the fed's dovish turn on wednesday although got some price target upgrades for apple europe is red. the ten year yield trying to hold 2.5 after that tough day for banks yesterday. biogen tumbles levi strauss goes public again after a 34-year high yea after a 34-year high yeatuhiatus and cvs betting on cbd t despite the fed abandoning its projections for any rate hikes for the rest of the year >> we were focused on the president obviously saying some of the things we talked about which is that he doesn't want to take the tariffs off he wants to be a little tougher than ronald reagan was with the soviets. then we had that incredible break. he realized, wow, this economy is much weaker think of the pivot october 3rd where he created weakness to yesterday where you can't start a fire -- there's nothing here. >> without a spark. >> it's a total springsteen situation. they're out of the way now they're out. they took themsel

wardrobe staple, levi strauss is returning to the stock market.creating an opening for one of america's oldest brands. it isa for one of america's oldest brands. it is a good time for them to go public. the brand is hot. it is continuing to grow in the us and overseas and the market has been at a high for overseas and the market has been at a highfora overseas and the market has been at a high for a long time. but can only carry on for so long so it is a good time for them to raise a bit of money. fashion is notoriously fickle. levi's has struggled, closing us factories in the late 19905. but closing us factories in the late 1990s. but now it is making up ground. with help from famous faces like beyonce levi's has succeeded in balancing its heritage with the demands of today's customers. balancing its heritage with the demands of today's customersm balancing its heritage with the demands of today's customers. it has successfully expanded beyond that core of the genes business, and layered on top, lay it on a bigger women's business, they have gone

his family's new york based wholesale dry goods business and he eventually named that company levi strauss and company well according to the levi website it was twenty years later and eight hundred seventy three when strauss partnered with a devoted tailor who had this really cool idea of using rivets at points of strain to make a really sturdy pair of pants that wouldn't fall apart a lot of folks had a little bit of money they could afford to keep going back and buying pants when they couldn't take a good day's work so that's when an icon in american garments was born they patented that idea and the first blue jeans were made and then the need for a sort of heavy duty pants and i was related to in turn other economic activities like mining panning for gold things like that right. it was definitely related to the hard working man they actually didn't become popular in fashion until night hundred twenty s. when people began to wear the more fashionable type ways but yes it was definitely made for a working man and technically the blue jeans didn't come out until after the gold rush was over

his family's new york based wholesale dry goods business and he eventually named that company levi strauss and company well according to the levi website it was twenty years later and eight hundred seventy three when strauss partnered with a devoted tailor who had this really cool idea of using rivets at points of strain to make a really sturdy pair of pants that wouldn't fall apart a lot of folks had a little bit of money they could afford to keep going back and buying pants when they couldn't take a good day's work so that's when an icon in american garments was born they patented that idea and the first blue jeans were made and then the need for a sort of heavy duty pants and i was related to in turn other economic activities like mining panning for gold things like that right. it was definitely related to the hard working man they actually didn't become popular in fashion until night hundred twenty s. when people began to wear the more fashionable type ways but yes it was definitely made for a working man and technically the blue jeans didn't come out until after the gold rush was over

they're in the 5, $6 billion range, levi strauss levi strauss, trade web will come to market that will have a 5 plus billion dollar value many companies like lyft will show earnings and be more predictable for investors. >> market playing catch up, that's for sure on the ipos. kathy smith of renaissance capital, good to see you thank you for joining us today. >> thank you >> nonw to the bond market and rick santelli. good afternoon. >> good afternoon. the treasury market is idling here, look at the printer day of tens yields are up a little bit today. but they're up basically from the bottom of a range that we could reprice too, that we traded in january of 2018. if we look at the entire curve, it's a parallel shift. we've been basically unchanged, up one or down one basis point pretty much the whole session. a nine-day, the dollar index is an interesting chart over the last seven sessions we've lost exact a a penny if you look at when the fed tightened on december 19th, it's one of the few markets that's virtually in the same spot as it was then back to you. >>> the backlash continues

i am carly fiorina with julia boorstin and jon fortt levi strauss set to go public in moments.t ipo is where we begin this morning with bob pisani at post 8. bob? >> the important thing here, we are getting close, really getting close. let's get to the man with the answers. patty, when is it happening? >> getting very close. fine tuning the price. it is a little above $5 on the range. we have plenty of volume very close all systems go >> how do you decide when you cut it off you're talking to the desk at goldman, you're trying to figure out the right price. when do you say enough, the book is closed. how do you make that decision? >> when the price pairs off with buyers and sellers and comfortable with both sides of the market, applying our technology, feel comfortable desk at goldman is comfortable all the asset managers and brokers are comfortable, almost to that point now. >> this is a die that maynamic people are like we're ready and another bid comes in not only apply technology but glen and mike, we make sure everybody has a chance for the print. full transparency on pric

. >>> levi strauss is planning to go public again. there hoping to sell $587 million worth of shares. no ipo date has been set. levi has gone public before but it has been a private company for the past three or four years. >>> a man caught on camera tackling a pelican. he could face serious charges for targeting a federally protected animal. >>> the moment a man narrowly escapes being crushed by a crumbling building. a near miss by just inches. >>> a area city is looking to build new housing. the location is raising some red flags. why neighbors say this is not a good idea.

and outside also coming up during a denim styled iconic jeans brand levi strauss is back on the new york stock exchange we'll get the latest from our markets correspondent and no pete no problem our german maestro distillers are trying to woo whiskey aficionados. i'm chris cuomo welcome to the program the likelihood of britain's departure from the e.u. in less than ten days without a deal still looms ominously and the costs of such inaudible bragg's abroad be high for both the u.k. and you members germany's bertelsmann foundation now that the math. no deal breaks it would hit the heavily industrialized german state of north rhine-westphalia particularly hard the state's top three exports to the u.k. include cars chemical products and mechanical engineering services this is a tariffs and other trade barriers will make products and services more expensive this ensures that prices rise and that people can buy less with their incomes the second factor is competition with a bricks it competition becomes weaker the battle for the best products and services is decreasing. of course and no deal

starting today one of america's oldest companies, a brand giving us our first pay of blue jeans, levi strauss a second time. the symbol as you might guess is levi. the first trade that was 22.22. talking about a quick 31% debut. this as lyft's ipo making waves before it even starts trading. word it got oversubscribed and buy rating. meaning the ride-hailing company will likely exceed 23 billion-dollar valuation. investors, face it they're starved for ipos. initial demand will be huge but with 234 names ready to go think all can't be winners. it helps to be a household name. denim not as hard as it once was, lyft, lyft and uber are losing tons of money so how should an investor decide? we have michael block, managing director of third advisors group. you understand this world better than anyone else. you understand the premarket stuff and how they go public. you must be thrilled but also a little cautious at the same time? >> we've all seen this movie before. i was saying about levi strauss this morning it is venerated company. it was public before, taken private in 1985. is this a decision ma

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levi strauss soars on its return to the new york stock exchange — trousering a 31% gain.ar from the boss. and on the markets: asian shares rise after wall street was boosted by positive economic data — a bigger than expected fall injobless claims easing some of the fears about a weakening us economy. a small recovery in the pound, but traders still very cautious about brexit. we start with brexit because, as you've been hearing, the european union has agreed to delay britain's departure date for at least two weeks. the agreement removes the risk of a no—deal exit next friday night, a prospect that saw the pound have its worst day this year, and provoked an increasingly panicked response from business. firms across europe have warned neither the uk nor the eu are ready for a no—deal brexit, according to a letter seen by bbc newsnight. uk business leaders and trade union bosses united on thursday to call the brexit deadlock a "national emergency", and warn the government against leaving without a deal, saying the "shock to our economy would be felt by generations to come."

in business, double denim day for traders as levi strauss makes a wall street comeback, with a valuationn $6.5 billion. also coming up in the business briefing, building a new silk road. china's controversial plans for a global transport network. a warm welcome to the programme, briefing you on all you need to know in global news, business and sport. today we are talking about the euro millions lottery winner here in the uk. -- millions lottery winner here in the uk. —— euro millions. he won £72 million. has it changed him? he says it has. tell us what you think would happen if you want the lottery. just use the hashtag #bbcthebriefing. theresa may will travel to brussels to meet eu leaders and make a formal request to delay brexit for three months. if an extension is offered, mps will vote on the withdrawal agreement for the third time in the commons next week, assuming it's approved by the speaker, john bercow. if the withdrawal agreement is passed, the uk will prepare to leave the european union on the 30th ofjune. if eu leaders do not offer an extension, the legal default is that the

oh, god, i won't show you the photo. >> vanessa, we're talking about jeans, but what about levi straussular? because it's not like gap has been doing particularly well lately and they're a pretty big jean player. vf corp is spinning off its jean business how is levi doing versus the industry. >> it's clearly the leader what they have done that's been so successful is brand it as an american iconic symbol and tap into that strain of nationalism, patriotism, authenticity, which is a word that is endlessly thrown around and really make that his wheelhouse. >> no, i agree and it's a heritage brand. you're looking at the resurgence of all these heritage brands lee jeans, wrangler jeans all coming back because we're living in the '90s when it comes to fashion, wouldn't you agree, vanessa? all of these '90s jeans are making a comeback and levi's is leading the way. so one to watch. >> one other question investors have is on the growth outside of denim pants, because tops are 20% actually of the revenues at levi strauss and they have done tremendous growth over the last five years is that somet

also on the show an american legend climbs back into the saddle levi strauss returns to public markets after thirty four years away. i'm stephen beard is in berlin thanks for joining us markets in asia have registered slight gains on news of the u.s. federal reserve's decision to hold interest rates steady m.s.c.i. the broadest index of asia pacific shares also japan rose zero point five percent now afternoon trading investors were cheered by the fed's plan to steer clear of rate hikes until two thousand and twenty one ursula from an earlier strategy the central bank also said it sees no need to use restrictive monetary policy to combat inflation is slide it cited slower u.s. and global economic growth as the reason for avoiding raising borrowing costs everyone welcome. gregg's it could be delayed if the u.s. if the u.k. gets its way but the likelihood of britain's departure from the e.u. without a deal remains significant and the costs of such a no deal brags that are high for both the u.k. and e.u. members of germany's bettles month foundation has just published a study about the con

the talk for levi strauss, 14-16, opens at 17 the new price 17 opens at 2222. you saw that pop there a lot of happy insiders with this one the timing was perfect plenty of pent-up demand because the ipo market has been closed for four months. a strong start to the year for the market an iconic brand and a reasonable evaluation i don't know if you know, they tracked levi strauss they went higher, the market lifted when it opened after 11:00 a.m., the market took another leg up the fed is no longer a help to the markets. melissa referenced that. we need a trade resolution and global economy to get the markets moving higher. a big concern are the banks. they are down 6% ton lower interest rate. it's hard to push the banks up when the loan is anemic. as for earnings, micron lowered earnings but insisting the second half of the year will be better i call this the hockey stick plate. look at fedex, dropping 6% today. four dollars from getting back where they were. kelly, back to you >> thanks. levi's was the biggest denim brand. why do they go public now? cortney rea

what strikes me about this is how countertrend levi strauss is to a number of ipos we are expecting.irst on age, it's been around since 1853, predating the lightbulb. uber was not around for the backstreet boys. it's a sales growth has struggled with anything close to double digits, and a company like uber has a 25% sales rose. but what levi does have that a lot of ipos are unlikely to have is profit. and that matters to some people. sherry: it does, you have to keep that in mind. it's interesting to see this jeans co., 145 years old, becoming a public company. we have been seeing them trying to diversify away from the at leisure boom with yoga pants. that's one of the reasons that jeans was getting stretch year -- stretchier. amber: and it wasn't just about the tamps -- it wasn't just about the pants, was also about the top. an all-inclusive brand, top to bottom is what these companies are going for. let's turn to brexit. day in may has spent the brussels, vying for the brexit plan. the president of the european council is said to had given may the green light, proposing a condition

wall street dweerg up for levi strauss's big ipo today.rsday, march 21st you are watching worldwide exchange right here on cnbc. good morning welcome to worldwide exchange. i'm dominic chu. brian sullivan is oof today. let's get you up to speed on the morning's top headlines. contessa brewer back with your executive recap. >> here's what's leading cnbc.com first a brexit update. prime minister theresa may racing off to brussels she's going to pitch her plan to delay the u.k.'s exit from the european union delay that until june 30th the delay needs to be approved by all 27 other e.u. leaders the fbi is reportedly joining in on a criminal probe of the boeing 737 max plane certification process. boeing and the faa are under increased scrutiny following two fatal crashes of the 737 max planes in the last six months. the faa said yesterday a software fix for the grounded 737 max planes is "an agency priority." boeing shares are down slightly. three-quarters of a percent in premarket stragd levi strauss at $17 per share. that's above the expecte

question, would you buy levi strauss.? you don't much about the company. ke. i wear a lot of levis, always have. stuart: you've got to wrangle a guy -- wrangler guy. looking down his nose. transfer is not a lulu bauman yoga pant guy either. stuart: levi strauss right now just opened for trading and became a publicly traded company. daughter. there's a big stories that are happening later on today. we are going to line them up for you. president trump set to sign in free speech on college campuses the lookup.funding for campuses that do not promote equally all political ideas inside and outside the classroom. homeland security secretary heading for the border. mcallen, texas to be precise. she'll be meeting with top i.c.e. brass and local officials to discuss state offices. she's going to the border because the crisis has erupted on the border. it's happening right now. there were hundreds of people walking the streets because the government facilities. that is the crisis and it's just occurring right now. calm down, stu. let's start with apple. it is up tod

levi strauss ipo shares are in high demand. inventor of the blue jean is back in the public markets for the first time since 1985. the san francisco based company was originally founded in 1853 when bavarian-born levi strauss opened a store in san francisco to sell pants to miners during the california gold rush. winner: apple is on a hardware-launching bonanza binge . . . apple is going to be revealing some big tv announcement next week. apple has launched new products every day this week in a build-up to the announcement. apple likely will launch a new streaming tv and news subscription products. what is the most common retirement planning mistake?marjorie after some rainfall to kick off the first day of spring today looks to be dry from start to finish with nice conditions as your stepping outside the door this morning. skies have cleared out significantly overnight just as they did through the afternoon yesterday and expect conditions to remain primarily clear throughout the day today. now future cast shows that things wont

starting in 1873 when levi strauss came up with a riveting new way of working denim that took off in n francisco among the working class of the west. decades of advertising turning levi's into an icon. and soon no article of clothing said americana like blue jeans. maryn to michael j., embodying generations of youth. and who could forget the sisterhood of the traveling pants? the 2000s brought stiff competition from designer jeans. recently the company retooling their marketing with a more inclusive approach. >> authentic self-expression what is the levi's brand is all about. >> reporter: levi's now hoping for a public future with a modern take on its past. gadi schwartz, nbc news, los angeles. >> everything old is new again. that's "nightly news." i'm lester holt. for all of us, thank right now at 6: an executive order prompted by the violent attack on the >>> if a college or university doesn't allow you to speak, we will not give them money. it's very simple. >> right now at 6:00, an executive order prompted by the violent attack on the cal campus. >>>ll you how a san fighting back.

levi strauss' ipo today, the company set to go public for a second time.he ipo boom we are watching this morning. markets are mixed today, take a look at few churks a decline at the start of trading, dow down 25 points, s&p 500 is down a fraction, nasdaq is up by 9 points, so mixed story. on top of markets on edge yesterday, especially after the federal reserve news. the dow industrials were down 141 points at the close, s&p a 500 gave up 8 points, nasdaq was up 5 points at the close yesterday. in europe, similar story. fq100 is up 43 points, cac is up a fraction, the dax index adding on to yesterday's big selloff, down another 23 points. remember, the german market was hit hard by the bayer newses yesterday, bayer was down 10%. japan was closed for a holiday, the others fractionally moving. alexandria ocasio-cortez lands the coveted time magazine cover. plus, the congresswoman slammed jp morgan's ceo jamie dimon. all those stories coming up this morning. joining me to break it down, dagen mcdowell, byron york and emily jishinski. great to see everybody th

but levi strauss will be going public and filed with the sec its plans in the offering.will sell about 37 million shares provided in the range of 14 to $16 at the midway point. that would raise $550 million. levi strauss says it thinks it has big opportunities ahead in emerging markets such as india and brazil as well as in china and it's expanding partnerships with companies like walmart. leave vie was a public company from 1971 to 1985 better news for retailers at the start of 2019, the commerce department says retail sales rebounded after a big decline in december. they are up .2 from the month before but stronger when you factor out a big decline in gas sales. the gains were widespread. auto dealers saw a 2.5% decline in sales in january. the stock market is off to a mixed start. boeing is taking out the afteth crash its 737 max 8 jetliner. the dow is heading lower. the big board and see how we are doing, the dow dropping about 140 points. the nasdaq is up 50 points and the s&p is moving higher by 9 points. michelle and kelly, back to you. >> jason brooks, thank you.

and outside also coming up during a denim styled iconic jeans brand levi strauss is back on the new york stock exchange we'll get the latest from our markets correspondent and no peter no problem how german micro distillers are trying to woo whisking aficionados. i'm chris cuomo welcome to the program the likelihood of britain's departure from the e.u. in less than ten days without a deal still looms ominously and the costs of such a no deal brags about be high for both the u.k. and you members germany's bertelsmann foundation now that the math. a no deal breaks it would hit the heavily industrialized german state of north rhine-westphalia particularly hard the state's top three exports to the u.k. include cars chemical products and mechanical engineering services the tariff send out a trade barriers will make products and services more expensive this ensures that prices rise and that people can buy less with their incomes the second factor is competition with a bricks it competition becomes weaker the battle for the best products and services is decreasing. of course and no deal breaks

. >>> levi strauss is credited with creating the first pair of blue jeans. the company is one of themi nt forces in the industry, and investors will soon be able to buy shares of the denim pioneer. courtney reagan has more on the company's upcoming ipo. >> investors can invest in more than just 501s. they are the top seller of jeans in the world and its wall street debut comes along the industry.in competition is stiff from the likes of wrangler and old navy. rival wrangler parent company, vf rporation, is spinning off its jeans wear business into a new public company. and gap enninc. is spinff old na i own publicly traded entity. this comes at a time when jean sales areorast to improve globally, though at a slower rate over the past f de years. one challenges is athleisure. >> it is a concern for the category broadly speaking. however, with that said, i think levi's in many ways defines the category. >> as consumers buy more stretchy, casual clothing, companies including nike, adidas, lulu lemon, under armour gain share in th u.s. gap, j. crew, bananali rep

and the ceoays levi strauss is giving customers and now investors what they want. >> to be successful, it does comeown totrong brands. consumers at the end of the day love an emotional with their brand. and we've recreated that love levi's. we have built a very, very big platform on big w data andre mining the data that we do collect and really turning it into revenue. >> well, it was an emotional day for those shareholders today. theyoared by nearly 32% to $22.41. >>> and in honor of that ipo, theng new york stock excha suspended its dress code for today only. traders were permitted to wear jeans, which are typically not allowed. the big board's dress code calls for men to wear a jacket and a tie, but today it was casual >> and that casual trend is becoming moreommon place in the financial services industry. it's changing anus entire iy that has focused for years on dressing bankers a some of wall street's most storied firms. robert frank is in lower manhattan for us >> reporter: the traditional business suit has been going out of style for years. but goldman sachs' announcement that

. >> denim on wall street, levi strauss goes public. good morning, it is friday, march 22nd. i'm michelle griego. >> i'm kenny choi. >> it's 5:30 as we check weather it's raining out there for parts of the bay area. but the weekend different story story. >> we have a wet friday but a great weekend. so grab your umbrella and rain jackets this morning. check out the rain on hi-def doppler. it is coming down out there. so we'll show you first for the north bay, moderate to heavy rainfall in the area. through mill valley, sausalito, the golden gate, daly city south, san francisco across the bay bridge, moderate rainfall pushing through to the east bay berkeley, oakland, down through alameda, and into san leandro and for the rest of the peninsula, san bruno, san mateo, redwood city, palo alto, so a wet start to the day. and we have another round of rain later on in the afternoon. here's a wet bay bridge camera. it's coming down out there. temperatures in the 40s and in the 50s. we are going to time it out for you on futurecast taking you hour by hour and what you can expect with t

appropriate this morning. >> i was i love that. >> it was very cheerful. >> you were on tune. >>. >> levi strauss itself in the midst of a gold rush with the initial public offering set to raise $623 million this morning. levi which invented the blue jeans has joe singing for the mid 19th century gold miners can is set to make its debut after selling a larger ipo than expected by pricing above the marketed range this is levi's second ipo in its 170-year-old history the first was in 1971 it was followed by a series of family-led buy-outs. despite this being among the oldest companies to ipo this year, investors had greater than expected demand for the stock. i'm told it was more than ten times over subscribed, meaning investors asked for about ten times more stock than levi's was selling in the deal. one investor described it as a call option on nice growth jmp morgan listed on the nyse under the symbol levi. the shares will be available for trading in about four or five hours. guys >> leslie, stay here let's talk more about this >> just going to say the stock exchange, which is unlikely the goldm

starting in 1873 when levi strauss came up with a riveting new way of working denim that took off in f advertising turning levi's into an icon. and soon no article of clothingi said acana like blue jeans.to from marlo marilyn to michael j., embodying generations of youth. and who could forget the sisterhood of the traveling pants? the 2000s brought stiff competition from designer jeans. recently the company retooling i their marketinth a more inclusive approach. >> authentic self-expression what is the levi's brand is all about. >> reporter: levi's hoping for a public future with a modern take on its past. gadi schwartz, nbc news, los angeles. >> everything old is new again. that's "nightly news." i'm lester holt. for all watching and good night, everyone. >>> liepghts, camera, access. >> jessicaimon made it looked easy. >> i have been hospitalize a couple oftimes. >> of course, she's still joking about it. amy schumer's pregnancy have

. >>> san francisco-based levi strauss went public today for the first time in 34 years. >> levi's employeesing the opening bell at the new york stock exchange, suspended its new genes policy for the day, many of the traders could be seen sporting levi's diamond denim jacket, the second ipo for levi's, a ,66 company previously went public in 1971 but was taken private in 1985, levi stock open at more than $22, 31% from its price of $17, levi's valued at x $.6 billion. levi c.e.o. sent an email to employees that said, by going public will have the financial flexibility to invest in levi strauss and company's long-term success, as i said before the ipo isn't the finish line, it's a new starting line for us. >>> new at noon facebook revealed it didn't mask the passwords of hundreds of millions of users and they were stored in an internal database that could be accessed by staff. facebook says there's no evidence employees abuse access to the data but thousands of employees could've search them, and a blog post the social media giant says they will likely notify millions of facebook and instagra

meantime, levi strauss surging in the debut. up better than 30%. a lot of people look, what a great signal for lyft, eventually uber and all these other big, you know initial pub offerings that were delayed. now they're ready for takeoff and they're really taking off but are they taking off a bit too strongly? after this. what do you look for when you trade? i want free access to research. yep, td ameritrade's got that. free access to every platform. yeah, that too. i don't want any trade minimums. yeah, i totally agree, they don't have any of those. i want to know what i'm paying upfront. yes, absolutely. do you just say yes to everything? hm. well i say no to kale. mm. yeah, they say if you blanch it it's better, but that seems like a lot of work. no hidden fees. no platform fees. no trade minimums. and yes, it's all at one low price. td ameritrade. ♪ if ywhen you brush or floss, you don't have to choose between healthy gums and strong teeth. complete protection from parodontax has 8 designed benefits for healthy gums and strong teeth. complete p

it‘s in honour of a return to the stock market for one of america‘s oldest brands — levi strauss and ring today? levi jeans, i have always liked them because of the comfort level and you can wear them anywhere. a wardrobe staple, levi strauss is returning to the stock market, the comeback created an opening for one of america‘s oldest brands. created an opening for one of america's oldest brands. it is a good time to go public, the brand is high, it is continuing to grow in the us and overseas and the market has been at a high for a long time and that can only carry on for so long. it is a good time for them to raise money. fashion is notoriously fickle, levi is closing factories in the late 90s, but now it is making up the late 90s, but now it is making up ground. with help from famous faces like beyonce, levi‘s has succeeded in balancing its heritage with the demands of today‘s customers. with an eye on china, india and brazil for future growth, levi‘s route are definitely american. launched during the california gold rush, when levi‘s painted denim pants in 1873, it invented blue j

levi strauss. arabia is extending those deep oil output cuts into next month. bloomberg learned the saudis will supply customers with significant a less oil for april, the latest sign that the saudi's are determined to regain control of the oil market. that is your bloomberg business flash. david: thank you very much, viviana. fed chair jay powell says the are in no hurry to raise rates. >> i don't think we would overreact to inflation modestly above 2%, anymore than we overreacted to inflation modestly below 2%. i think we will always be moving inflation back to 2% but we do that in a symmetric way? david: we welcome peter tchir, microstrategy had. thank you for being here. how far off the trigger is the finger? peter: i think last year they went too far, this is a good cause. it let's the past hikes work their way through the economy? david: there was a column in bloomberg opinion last week where the writer talked about how he thinks the market has gone overboard with discounting any further hike

the world's most successful jeans brand levi strauss has been valued at around six point six billion dollars for its upcoming i.p.o. the biggest in the u.s. so far this year levi's will use the funds to invest in the brand made iconic bust such as james dean and bruce springsteen. and after three years of planning and building it's time to raise the and curve the new cruise ship spectrum off the seas has left the shipyard in patton book germany nearly thirty five meters long the luxury liner has eighteen decks and space over four thousand passengers. poland has turned into one of the most attractive destinations for students from india the number of new arrivals has been growing rapidly in recent years one reason could be the fact that poland office a unique diploma from a well known university that is recognized in all e.u. countries another the cost of living. two wheeled food deliveries are a common sight in most big cities but in the polish capital warsaw many of the careers are indians and that's somewhat unusual because poland is known as a country with few immigrants why do so

levi strauss has returned to the stock market in new york on a high. giving —— the sharesjumping moregiving the iconicjeans maker a market value of over $1 billion. the company's chief executive told the bbc how the 166—year—old denim company aims to improve its market share with women. one of the few apparel brands where our women's business is signicantly smaller thanour the men's business, at only 20% of the business a couple of years ago. today, it's almost one third. but still significantly smaller than our men's business. we are number one in women's denim bottoms globally with a 9% share. so it is a very fragmented market. there are a lot of shared owners. and it has also been one of our fastest growing businesses. in the women's market, fans come and go at a quicker rate. it is a more expensive business to be in. it is. we are working on some technology that could reduce — significantly reduce the fashion risk, if you will, and let us chase things that work quickly. but what i would say is when ijoined the company we were chasing things and missing trends. today, we are settin

right now at 6:30-- )levi strauss ) goes public. the san francisco company is >>> right now at 6:30 levie strauss going public. the san francisco company ringing the opening bell right now in new york city. take a look. traders can start buying the stock in the clothing company. they're actually wearing jeans, jean jackets. not usually allowed on the floor of the stock exchange, but they changed the rules for levi's this morning. we'll track the stock for you this morning. thanks for joining us. >> maybe we should have had jeans on today. >> we're rocking the st. mary's colors today. >> yeah. >> as they play in the big dance later on. >>> first want to check the forecast. a clear day? >> it is a clear day. you but need your jean jacket on this morning because temperatures start chilly. here's a look at san jose highway 101, no showers coming down. as we go throughout the day we keep the dry conditions. temperatures go from the low 40s to low 50s, eventually hitting 60s. tomorrow rain is back. mike, you're studying the view at the ba

. >> meantime, the ipo market heating up lyft and uber ready to go public along with jeanmaker levi straussming levi's ipo, what it means for retail courtney, good morning >> good morning. denim lovers can invest in more than just a pair of levi 501s when it goes public for the first time in more than three decades on thursday. levi goes public as big changes are under way with the next closest u.s. competitors and u.s. consumers have been swapping out jeans for yoga pants. levi strauss is the biggest denim seller vf corp's wrangler is second followed by old navy and american eagle and target. gap inc is spinning off its old navy into its own publicly traded company, too. these newly public entity comes as jean sales in the u.s. are forecast to improve, but slow globally through 2023. research from bernstein analyst merryman shows at leisure market share has grown in the u.s. at the expense of den nim the last five years nike, adidas, lululemon, under armor and athleta have grown as have ralph lauren, gap, j. crew and ba manna republic have lost apparel share. but they see the trend turning

. >>> a big day for levi strauss. the company goes public again. >>> good morning it is thursday, march 21. i'm kenny choi. >> i michelle griego and we want to check with mary right now because we are liking today. it is nice and we can go for a walk. >> i love it. some sunshine today and enjoy it. a beautiful day ahead across the bay area for the first full day of spring. changes are coming. we're looking at the next system that will bring the return of rain for tomorrow. it is a brief break but we've got a break. here's a live look at the moon. we didn't get to check the super moon yesterday morning, of course we had clouds and the rain. now we can. a clear sky on the mountain cam and a beautiful sight of the main. our temperatures are running cooler compared yesterday. a chilly start to the day, 46 in concord, oakland at 49. 41 in livermore and 50 in san francisco. partly cloudy and chilly. mainly dry this afternoon with a mix of sun and clouds. the rain returns tomorrow at least for friday. the first wave on frida

levi strauss saying it can overcome the competition in the apparel industry, it will offer about 37 millionin an ipo and could raise millions of dollars. , the majority owned by the descendents of the founder, levi strauss. and we have been speaking with the executive director of the international -- agency, who has talk to us about geopolitical concerns affecting oil. >> we are seeing the geopolitical tensions are putting unprecedented shudder on the oil markets, including in iran, venezuela, the trade tensions have been very challenging. vonnie: days end of director of the international energy agency's begin to us earlier. -- agency speaking to us earlier. battle the charts is next. this is bloomberg. ♪ want more from your entertainment experience? just say teach me more. into your xfinity voice remote to discover all sorts of tips and tricks in x1. can i find my wifi password? just ask. [ ding ] show me my wifi password. hey now! [ ding ] you can even troubleshoot, learn new voice commands and much more. clean my daughter's room. [ ding ] oh, it won't do that. welp, someone should. just

. >>> levi strauss is planning to go public again. there hoping to sell $587 million worth of shares. no ipo date has been set. levi has gone public before but it has been a private company for the past three or four years. >>> a man caught on camera tackling a pelican. he could face serious charges for targeting a federally protected animal. >>> the moment a man narrowly escapes being crushed by a crumbling building. a near miss by just inches. >>> a area city is looking to build new housing. the location is raising some red flags. why neighbors say this is not a good idea. >>> a woman attacked by a jaguar in an arizona zoo was apologizing and it minutes it was her fault. authorities say the woman across the concrete barrier at the wildlife world sooner phoenix on saturday to take a selfie. the jaguar reached out and clawed her arm. another visitor distracted the animal with a water bottle to get a to let go. the draw of posting a picture on social media has prompted a growing number of people to put their safety at risk. >> we want t

(robin) levi strauss is going public for the second time. the 165-year-old company could raise 100- million dollars when the markets open at 6:30 this morning. the jean and clothing company is expected to list nearly 37-million shares ... at a price between 14 and 16 dollars. it will be listed on the new york stock exchange under the ticker "levi." when the stock markets close today ... levi's is expected to be worth about 6.5 billion dollars. levi's first went public in 1971 ... but has been private for the last 34 years. (robin) still ahead on the kron four morning news... protests at u-c berkeley... has students standing up against campus police. ♪ [baby crib musical mobile] millions are still exposed to the dangers of secondhand smoke. and some of them can't do anything about it. but you can. protect your family. visit tobaccofreeca.com. welcome back to the kron four morning news. i'm tracking your entertainment headlines today... mega-movie news, with a long-awaited threequel, the director of this weekend's big film, and your first look

now at 6:30, levi's strauss -- >> there we go. you can hear me. thought you couldn't hear me over the bell. levi's strauss, the famed jean company trading on wall street beginning again today. the first time in more than 30 years and look at that. they are wearing jeans. >> they are. >> look at the denim jackets. >> yes. >> apparently, you're not really supposed to wear denim at the new york stock exchange. they're making an exception today which totally makes sense. you were wondering, alexis if they would wear a special outfit. >> some are wearing the denim jackets. maybe one is wearing both. >> i'm hoping for a canadian tuxedo all around. head to toe denim is what i was going for. >> they're actually our neighbors here along front street and down the street at levi's plaza. congrats to them. we'll see how they do later on in the morning money report. >>> wea have a little bit of fo to contend with. less than an 8th of a mile. some of the streets affected, 101 as it moves through town towards pen grove and rohnert park. skillman lane, western av

. >>> welcome back the 2019 ipo pipeline is opene levi strauss surging in their first hours of trade lyft meanwhile is continuing their road show. we have this covered from all angles bob pisanti is live bob, let's start with you. what itself the sentiment after this ipo >> oh, a lot of fun today, classic ibo. it's a day of band down here on the floor. levi strauss, price talk, 14 to 16 opens at 17, prices at 17, excuse me, option at 22.32 the timing was perfect plenty of pent up demand it was also a strong start to the year we're up 12% with the s&p. we got an iconic brand and what most people perceive to be a reasonable evauchlths don't expect this to happen with everybody else there is a ton of stuff out there. 234 ipos a whopping $700 billion valuation. they should seek upwards of $100 million. 96 billion was the number in 2000 who will buy this stuff? will they revolt stay tuned, waiting in the wings, you know what is out there. uber is the big ones, they have airbnb, pinterest, robinhood, pelet peleton. after this debut, you can believe every single one of them will push valuat

levi strauss joe's jeans are back in the game.ny filing a plan for an ipo that would raise $580 million. for more, let's bring in matthew townsend. i have been noticing these genes are getting stretch year and more comfortable. does that strategy paying off? matthew: it is. a big part of what all gene makers have been doing is doing two things. making the pants stretch year and more comfortable. which emulates yoga pants. the big idea is everyone wants to wear more comfortable clothes and levi and other companies that make jeans have been doing that. shery: how well is levi strauss doing? matthew: they had a good 2018. a lot of topline growth. help byofits were up, tax cuts good the big thing they are pitching investors on ironically is not about the jean business which is still 70% of their business. it is their tops. jackets, things like that. that business doubled over the past five years. $1 billion. they can paint a picture of we are a more diverse company and brand. we are more of a lifestyle brand and less -- and hurt less

. >>> san francisco based levi strauss will be going public today.public in 1971 put take private again in 1985 in a boyout. it will give the 165-year-old company a mark value of $6.17 billion. >>> ford is doubling down on the investment in electric vehicle technology. ford will spend $850 million to update a plant in michigan to build electric cars. the announcement is part of ford's plan to invest more than $11 billion in ev technology. ford's first electric suv will be made in mexico. and it will be available next we're. ford hopes to have 16 all electric vehicles by the end of 2022. >>> wal-mart decided to close one of its neighborhood markets in san jose. it is being closed and one of the bigger stores in the west gate mall on saratoga avenue. the decision is based on several factor it's, including the overall performance of the store. the store will close on april 19th. >>> a long time market in mountain view has been a go to store for generations will also close in the next few months. the milk pail market opened 45 year as ago a drive-thru da