davis, who needs capital and manpower, goes into business with wealthy san francisco merchant levi straussay 20, 1873, american blue jeans are born. a pair costs about a buck. levi's markets their denim overalls as the uniform of the working class. >> who bought them at the time? >> miners in the west, farmers, mechanics -- anybody that did hard labor would have bought levi's back then. >> that's because workers love how tough and durable the pants are, as this pair from 1890 proves. >> from the 1800s? i mean, they feel like they could be right now. they really could withstand a lot. >> absolutely. >> so it was all about strength? >> it was all about strength. >> now, here's something really important to remember in this "strange inheritance" tale. in 1906, the epic san francisco earthquake devastates the levi's headquarters... >> their building, it was completely leveled. >> ...along with all of levi's records and inventory. the first 30 years of the company's history -- gone. of course, for the next century and more, the company thrives. indeed, the pants it manufactures become an americ

let's focus on a couple of stocks to watch today including levi strauss levi ceo said the traffic declineas hurt his company's business maybe a concern for denim. >> fireeye shares up feye the ticker there. keep an eye on shares of lions gate the company is considering spinning off starz into a separate company lions gate stock up nearly 5%, yet down nearly 42% for the year pg&e looking to cut off power to nearly 800,000 customers in coming days. they've been called man's best friend another reason to have a dog in your life. detailwh "rlids enwodwe exchange" comes back i'm embarrassed to even say i felt like i was going to spend my whole adult life paying this off thanks to sofi, i can see the light at the end of the tunnel as of 12pm today, i am debt free ♪ not owing anyone anything is the best feeling in the world, i cannot stop smiling about it ♪ whether your beauty routine is 3or 57,... make nature's bounty hair skin and nails step one. it's the number one brand uniquely formulated for silky hair, glowing skin and healthy nails. nature's bounty, because you're better off healthy. >>

the tail end of the latest earnings with the are lines, delta, which was up friday, levi strauss, fastailing, all earnings in the week ahead. and very much the focus of the market is on headlines out of trade talks and the latest with brexit which is out as a wildcard in the way the market might trade. let's talk about oil. futures posting their. mainly because of economic data -- what is the story? su: the weakest in manufacturing, it all overshadows concerns about supply. let's look at the five-day chart. you can see the significant drop , the biggest weekly drop since july in the past week. the bigger picture. you are not only seeing us continuing to be down from the april high. look at this chart, but the combined bullish position on the west texas intermediate and brent has dropped from 17%. what you are seeing is hedge funds pulling back on the outlook. we have the end of the summer driving time, seasonal demand also a factor. this demand question, how strong is the economy, the headwinds are having a big impact on the oil trade. kathleen: it is a driver for a lot of things. let'

talking about levi strauss, prada, a lot of the luxury brands have had stores to shut down because ofety of associates. a lot of the ceos say they are seeing declining sales in the third quarter because of the month-long protest. shery: the nba, we heard in 2018, 800 million people were watching nba programming in china. that is 2.5 times the entire u.s. population. we know how important it is for the nba, right? how crucial is the chinese market for all of these firms? jordyn: i think the nba is a great example of showing increasingly american entities are looking for growth and growth is in china. in the past few years, a lot of companies have invested money, time to build up their business to cater to the chinese customer. this is a moment with these hong kong protests of where do they stand? making sure they are not losing customers. they are speaking to chinese officials in the proper way. it is a tricky thing, especially when a lot of the ceos making these decisions are halfway across the globe. paul: bloomberg retail reporter jordyn holman, thank you. trade talks back on track

levi strauss reported the third- quarter earnings and topped expectations even though it was down nearly 9% from year ago, revenue up 40% to about $1.5 billion, a key part of the businesses in china, 3% of the overall market is in china, that is a worry for the market considering current trade tensions with china as a result lower by 6% in the early going, looking to rally after the tuesday selloff, all due to the trade story negotiations scheduled this week in washington, right now the die was up over 170 points, the nasdaq gaining 70, the s&p up 22 points. back to you. >>> thank you. >>> governor newsom cracking down on companies that book government appointment in advance with trips to the dmv, it is a violation for companies to directly sell dmv appointments. companies charge a service fee to have a representative refresh the dmv website to snag departments early, it is unclear if the business model will actually be affected by the new law. >>> let's get another check on traffic with gianna, we are seeing backups especially at the toll bridge plaza? >> the bay bridge toll plaza, the

the one bright spot i see is levi strauss currently up more than 1%. as for the nasdaq and s&p 500, the nasdaq is down 1.5%. the s&p 500 down closer to 5% . >>> playoff fever is real in oakland today. we are live at the coliseum ahead of the a's what type matchup against tampa bay . >>> governor newsom recently signed three bills into the wall focusing on improving support programs for california firefighters and first responders. today we will sit down with cal fire to learn how the laws will help with posttraumatic stress. >>> parts of the golden gate bridge are going up for sale as limited-edition pieces of furniture. the furniture company has made several handcrafted tables, headboards and lamps from original still removed from the bridge. it's made from sections of the pedestrian handrail removed during the handrail replacement in 1993. the company is planning to future and sell some of those pieces at an open house in the bayview district on october 19 and 20th. >> that something i would get my hands on. maybe not every piece but maybe a coffee t

charles: levi strauss posted a great number, beat on top and bottom lines.trong. something president trump complained b the fed has to listen as well. ask but the chinese delegation. we heard a huge delegation arrived in washington, d.c. maybe suggesting that at very least they're trying to negotiate some sort of a deal. what do you want to see? >> i want to see progress. i'm not in the camp this thing will go on for years. i don't think it goes on for months. we have to set our expectations this is not overnight change. we have to take time to manuever to greater good. it is not a one lever. i want to see progress. charles: phil, in the break you and i talked we're out of time, you shared with the audience, hold out in solid conservative names like walmart and microsoft until we get more earnings data. >> get paid to wait around. charles: not a bad deal. phil, thank you very much. >>> as the white house stonewalls democrats impeachment push big money is poured into impeachment ads from both sides. who is pouring in the most? will the message win and guess w

one outlier levi strauss earnings and revenue beat but the apparel maker did say a stronger dollar could impact full-year earnings ub see the stock is down 7% or so but is down about 25% from its april high send it back to you. >> appreciate it very much welcome to "the exchange." i'm kelly evans. we begin with today's top story. china again with a number of major developments reports say the country is open to accepting a partial trade deal this week, willing to buy an extra $10 billion worth of u.s. goods in return for no more tariffs and hit back at the administration's decision to impose visa sanctions on some chinese individuals now. they're calling the move a mistake and saying it violates international relations. announcing they will consider implementing their own visa restrictions all of that and china criticizing apple for a featured app in its app store how does this play out as negotiators sit down in washington joining me is the vice president of global analysis at stratfor and james, managing director at capital alpha partners james, i'll begin with you it looked for the la

san francisco's levi strauss reports profits after the closing bell. activision suspended a professional video game player, taken away his prize money after he supported pro-democracy protests in hong kong, this comes after china started to punish the nba and the houston rockets in particular after an official with the rockets said he supported protesters in hong kong. the rockets and the nba back pedaled fast. china's reportedly banned an episode of "south park" that was critical of china and its influence on american art and culture erasing any evidence of this episode from chinese social media and their version of youtube. "south park's" creator responded with a tongue-and-cheek apology. "like the nba, we welcome the chinese censors into our homes and into our hearts. we, too, love money more than freedom and democracy." >>> the white house put together a new black list naming 28 companies that will not be permitted to do business in america or buy american products including a company called sensetime, this is the world's largest ai startup. a pict

levi strauss's third-quarter profit and sales topped estimates as revenue and the home market fell amidst denim sector. -- the share compared with the average projection of $.28. denim is enjoying a resurgence and the market is crowded, but the latest results show levi is holding ground. markets open at the top of the hour. south korea is closed for a public holiday. let's turn to sophie for what to watch. sophie: nikkei futures are pointing to losses of more than 1%. the asx 200 falling 1.1% this morning with all sectors in the red. the yen inching slightly higher, around 107 per dollar as the risk off sentiment seems to be building ahead of thursday's u.s.-china trade watch. thiss to watch in tokyo, one after a deal to buy an american skincare brand. bloomberg intelligence expects the deal could curb their losses in the u.s. and they see potential to expand into china. this one is on the radar after reports top executives plan to resign. japanese retail earnings are upon us. cut itsretail has guidance, beating estimates. sony announced it will launch the playstation 5 for the 2020 holid

we got levi strauss down by 3.25% at this point.remium for a company in this economic environment that is having trouble through one of its major channels of sales. >> it was always a weird fit in terms of new ipo , a lot of attention on the ipo, just because of the brand really being relatively small growth business and the public competitors have not necessarily been consistently great. >> how many times do you buy a new pair of jeans? >> exactly, yes. not often enough. >> carl probably buys one every other week. >> right. >> fashionable. >> i think the big question is the pendulum, is it going to swing in general back to denim as opposed to -- >> yeah, yeah. >> speaking of pendulum swinging, roku up 4% as mcquarry takes it to outperform up 130 they say the shift is really going to start to be international. smart tv operating system, they see the user base growing 2 to 3 x by 2022. we know there has been a lot of doubts about roku. in the wake of what we have known about streaming these days >> huge debate over whether it is a tr

levi strauss, their profit down and they report their wholesale business in the americas not doing well stock. it's down one cent. >>> american airlines says the max 37 jet will remain grounded until at least mid-january. that's what american airlines says. that stock is up 1.6%. boeing, up a fraction there, $2.90, $377 on boeing. >>> now, the first lady melania trump participating in a listening session later today. she will hear directly from teens about their experiences with vaping and e-cigarettes. but susan, we have just got a new report of a death from vaping. right? susan: youngest ever, actually. a 17-year-old bronx boy whose death was disclosed by the new york state officials on tuesday. he's the youngest of 23 people to have died from vaping related illnesses. he has been hospitalized twice. stuart: we don't know -- susan: we don't know what he was smoking. but we do know there are 1100 cases of vaping-related illnesses at this point, 23 deaths. new jersey, by the way, also said last week an adult woman was the first resident of that state to die of vaping-related illnesses.

technology trying to public, the broader market is public equity, trying to have exit strategy, levis straussng too long in the private equity oven and by the time they come to market there's nothing left for the rest of us so does that -- any way to change that? >> it does, what i'm excited about is the public markets are smart, it's a statement that we are smart, you can't hold onto something for 5 to 7 years, take the growth away and then say we will value it at $50 billion in the case of wework, it just doesn't work and that's a wakeup call for those who own these privately or even in the area trying to get out of these investments. >> yeah, softbank has a big decision, do they die on this hill and sort of try to rescue wework, they poured $10 billion into it, i'm sure they are tempted but i feel like that's not the vision, that wasn't the job. >> softbank with 100 million-dollar fund and you're being funded. maria: yeah, for sure, we have the numbers better than expected on all fronts, 268 a share, better than the estimate of 245 on jpm. susan li has commentary from jamie dimon, susan ov

we have companies reporting their earnings for the last quarter, we get levi strauss and dominoes todaye're expecting earnings to decline, all-in. >> earnings' big picture may be an under-promise, over-thriver se r natur -- over-deliver scen. the banks are the ones to look at. you've got the consumer and business side of the bank. on the consumer side, if like in the last several quarters the consumer side of the bank tends to be strong, that's an indication that the economy's going to be strong because people are bore he rowing. the business side, we're going to see if two rate cuts meant anything. lauren: and the chance of a rate cut in october is now 72%. >> exactly. when you say a rate cut, is it 25 basis points. lauren: that was at 25 basis points. >> it will be interesting to see if businesses are starting to r borrow more now that rates are lower. that was the goal to get businesses to start borrowing more. consumers are fine. we're trying to motivate the businesses. lauren: how long do you think the consumer is going to be fine. the national retail federation very optimistic for