how are you supporting the climate at levi strauss? harmit: sustainability is in our dna.arted with u.s. jobs 150 plus years ago. we are focused on water, climate, chemicals, and peter. let's talk water. we introduced a waterless finishing technique. it eliminated 96% of the water in the finishing process. 76% of our products today use this waterless technique. these techniques have saved us four point 2 billion liters of water since they were introduced. we are really focused on doing the right thing for the planets. we also have climate based targets and i can talk about where we are on the reduction of carbon emissions etc. and last but not least, people. on the front, we are focused on driving and improved culture in our company. we have looked into putting our money where our mouth is and it is a journey. we still have a ways to go but we are making a difference. annmarie: because carbon emissions, more than maritime shipping comes from the fashion world. you have a new program in the u.s. which is secondhand selling. how do you make money off of this? harmit: the sec

numbers. >> so levi strauss is beating for both earnings and revenue. ng in above analysts' expectations of 25 cents and revenues, $1.31 billion versus expectations of $1.25 billion. levi also raising the first half revenue and eps outlook. that eps outlook does look higher than the street for the second quarter digital sales up 41% gross margins improved there's a note about better mix with price increases and fewer promotions, which is something we heard from many retailers with lower promotions in the quarter. inventories also down about 2% the dividend increased from 4 cents to 6 cents you can see levi strauss here shares higher by about 7% after hours in response. back over to you. >> big jump. 6.7% now thank you. don't miss jim cramer's exclusive interview with levi's ceo at 6:00 p.m. eastern time. what a time for retail it's changed so much, up 9 spok9.5% i remember when they said they were laying off hundreds of workers and it was dire. look at what a turn-around they have seen. has it already been priced into the stocks apparently not look at th

with me now is chip bergh, the president and ceo of levi strauss and company.ank you for having me, poppy. >> you say that these bills and what we just saw passed in georgia are racist. i wonder this morning what your message is to mitch mcconnell and governor kemp who say they're anything but that. what do you say? >> well, you know, i'm very concerned about our democracy right now, poppy, and voting is a hard-fought and hard-won right for all americans. and i think what we're seeing is a backlash to the record voter turnout in 2020 and the baseless, false narrative of voter fraud. and these moves in the 47 states that are considering these legislations and the legislation that just passed in georgia are trying to restrict voters' access to the polls, and it is disproportionately hurting black and brown communities. >> the question then becomes as you, someone with a big platform, a lot of money as a corporation that you can put to use, what you're going to do with it. you have big operations in texas. operations in all of these states. and you have said we kn

huge earning beats that wall street craves and we just saw what that looks like in practice when levi strausse iconic apparel play, reported a blowout quarter after the close. yes, the company posted a 10 cent earnings beat off a 24 cent basis. but the best part was the guidance they dramatically raised the forecast for the first half of the year they're talking 24% to 25% revenue gruth year over year that's a gigantic boost, and the guidance is 30% more than analysts were looking for. the stock is already up roughly 25% for the year, it could have a lot more gas left in the tank, especially with dividend boosts and excitement involved with the new products and that's why i'm so glad to be able to have chip bergh on the show chip is the president and ceo of levi strauss and company hear more about the fabulous quarter and his company's profits. congratulations and welcome back to "mad money. >> thank you, jim. great to be here and great to be talking with you again >> chip, i have my "mad money" jacket with me and i'm going to start with that, because when i look at what you're doing, it's al

you're recommending to clients with regard to how to capitalize is it american eagle outfitters, levi strauss where do people go for the upside in denim? >> sure, we don't cover american eagle, eagle, the number two brand in the survey. the way we play that, the contour brands, wrangler and lee. that's a great way to play that. we think that's important. there's a number of retailers slightly outside of our coverage, pacific sunwear, and the retailer, so there's a few ways to play the denim psych unti cycle. >> given the results, errin are there certain areas you'd be favorable? in terms of recommendations what are your best ideas? >> yes, best ideas, nike and lulu, want to own those names. and under armour on the female-centric side, the spending with the females the highest we've seen particularly with clothing since 2013, we're looking at names like revolve. this is a female centric player. we would be buying revolve and then tapestry. they are the handbag player. we do think handbags are primed for a rebound here and coach and kate spade, both brands also took multi-year highs.estry raise

. >> we have earnings report for l levy's strauss company's call is under way, let's get the number 12k3w4rz so stronger than expected quarter for the denim maker, raising both first half revenue and earnings forecast. the new guidance does imply second quarter earnings rate above analyst expectations upping its dividend from 4 to 6 cents. digital sales grew 41% gross margins improved thanks to price increases funder promotions -- and fewer promotions and lower inventory level, down 2% the quarter was not without challenges, during the quarter a third of their european stores were temporarily closed due to the pandemic, 15% globally and currently 40% stores are closed and others with reduced hours and will have adverse impact from the pandemic through at least the second quarter back to you. >> okay. courtney thanks. so pandemic through the second quarter but still raised first-half guidance. karen, how do you process that >> well, i thought it was a pretty good quarter on a couple fronts, even though sales were actually lower, they were able to have gross margin higher, which is really good

although i would say, just to balance it out, you know, the levi strauss ceo was apparently very vocalrkets aren't doing much. let's continue this conversation tomorrow because there is so much more when it comes to shareholders and how they feel about ceos taking a stand. thank you very much, charlie gasparino. the fed chair not worried about inflation. can you believe that? but today's countdown closer says, it's here. prices are rising, and he's got the picks he says will pad your portfolio. the s&p has now turned positive, everybody. it is up just about a point here. we're watching it closely. closing bell ringing in five -- let's see, nine and a half minutes. stay tuned. ♪ ♪ ery trade, which saved investors over $1.5 billion last year. that's decision tech. only from fidelity. . . ♪. liz: even about every airline is down, doesn't matter. the dow transports are hits an all time high as the s&p 500. can the numbers hold? the transports up 68. s&p up 1.3 points. we're watching this closely. we look like we're possibly going to clock two new record closes. here is question for you guy

let's look at levi strauss. ceo says he's confident they will come out of the pandemic stronger than before. that's a nice gain. coming, ashley, this has been all over the place recently. it's a frenzy stock, but it's up 6% this morning. it's a major sports channel. why is it up? ashley: well, it's acquired the exclusive streaming rights to the world cup 2022 qualifying matches for the south american section, that's big news for the numbers and financial terms not disclosed, but under the rights, agreement they have the exclusive rights for the remaining 70 matches including qualifiers and as you see the stock is up 6% on that news, world cup gripes a lot of ratings. stuart: there is a lot of soccer fans in latin america. it's a very popular sport there . i would just like to know how much they paid for the rights to broadcast those games. more movers for you, carnival cruise lines, harley-davidson, both god upgrades. harley is good for a foreign half percent gain. holywell i think is up this morning. yes, they

certain companies like levi strauss. where the offense will come from. you have hp, tesla.or league baseball, you don't get our business. it's over and done. that offense is playing in your own world. they can go to any cities they want, just like the all star game, go anywhere they want. what will make it work is the dollars, and those are the brave ones. right now last year out of 500 s&p companies, 370 put out statements about racial equality. it's going to take more than statements at this point. they're going to have to do it with their pocketbook, period. >> and michael steele, i think my question for you is i think the good news here, because the conversation is about the lack of principles and core even from speaker baner that can be lovable is there is no core on the right. if you have a power coalition that goes on offense, not just against the suppression laws but to create offense, you can really change the equation. >> yeah. i think that's right. and i think he has put it in the right box in terms of how that activism will materialize itself as we're beginning

but if you think about levi strauss up some, jeans makers up 50%.ype of clothing retailer in this environment. stuart: did you have a question for me? susan: what do you think of resale clothing, spandex and lycra in particular? stuart: if people buy it you will sell it, make a profit. i have no problem whatsoever. you wouldn't buy used yoga pants, would you? susan: no i wouldn't. stuart: thank you very much. susan: i have problems with sweat. stuart: thank you. we'll turn to something a little more serious, susan, so tense up. you see this? a crowd of "black lives matter" protesters heckling diners in new york city. >> [bleep] out of york. we don't want you here. >> we don't want you here. >> we don't want you here. >> we don't want you hire. >> we don't want your [bleep] imagine i. stuart: we have the full story, i mommies you coming up. jersey city delaying in-person learning until september. the mayor is fuming about that. he blames school leadership. so why doesn't he fire them. the mayor is on the show. i will ask him. florida senator rick sco

moved from new york to san francisco during the gold rush to sell supplies to miners the answer, levi strauss waist jeans overalls famous. >>> welcome back to "squawk box. soft drinks and snack giant pepsico reporting adjusted earnings of $1.21 a share. 14.8 billion also beating the street joining us for more in a first on cnbc, mr. johnston is the vice chairman chief financial officer of pepsico great to see you this morning. the numbers did come in better than expected. certain pockets doing better than others. the biggest question is how do you see the international part of the business? >> we did start on a positive note we continued to grow and now as we've started to collapse some of the pandemic surge we're sort of powering our way through that as well. our expectations going forward is we'll accelerate in the second quarter the back half of the year we feel very good about as well maybe most encouragingly we're gaining share. mobility factor was ticking up significantly. moving around the rest of the world, latin america, western europe and asia, a little bit more slowly for us i thin