and you both say that parents are going to have the privacy and security talked even before the lexmark talk with their kids. >> yes, i'm going to. >> okay, you are going to. and obviously this is further in your path. >> he hasn't quite filtered out who runs the household. but the key question is, are you the kind of parent we want your baby to really stand out in the book we talk about this. so here she shows up for the search results. [laughter] >> if you're one of the people to get along, you're given the generic name. so if you know if you're going to be a standout or not. >> is up on the couch that night. >> but why don't you like this? >> it's a top result. [laughter] >> at the german name. >> [inaudible] >> at the dealbreaker name. >> she is slowly coming around. spirit she is not at all. she's being nice. so let me give you an example of this. and let me also give a more serious threat to this. what are the things as we are going to create an e-mail address for our daughter. and hand over her password. >> she's behind, before she starts. >> she's ambitious, she will catch up. s