this is liam v. we are talking to. is it luck or insider trading? greenbaum is one of the people quoted in the story. he actually has an interesting service that lets you follow some of the insiders and what they are doing and maybe pattern your own trade after them. they give for being here on the program. for those who are not familiar , tell us, what is the service you are offering? >> it is a big financial company committed to bringing transparency and financial account ability to the investor. we started the ranking system, showing an investor if it could hurt them or not. we expanded services, covering more markets. to understand if it makes sense to take one of those or not. taylor: i think what's also interesting is in the story, when we are quoting you, there's a big fine line and a big blurred line between insider trading or not. what world do exec it is having determining what is private nonmaterial and also what is private, nonpublic, and material? if you need those standards, you know it is indeed insider trading. >> i think you are ref