that you as always for all of your insight lian feldstein of options city. still to come the power of advertising....how some big companies are using it to generate big dollars. plus, investment bank giant, goldman sachs reports it's best profits in years....how the company managed to do it during these troubled financial times...that's coming up after the break. the gold standard of investment banking continues to find ways to make big money. goldman sachs is coming off its best quarter for profits in years, generating big money and controversy as it pays back its tarp money and sets aside billions for bonuses. janet tavakoli is with tavakoli structured finance and rob stein is managing partner at astor asset management. both will be welcome to the program. let me begin to janet this quarter of goldman sacks in numbers $13 billion in revenue is this a typical of how banks have behaved in last quarter of? if it is a bit a typical gold demand has done a fabulous job would generate revenue. what does said there is atypical in other ways too. because they have

>> i've been called relentless liane lit cal, so i decided i ought to get into a field that was -- that in which the heart of the business was analysis. so i went to work for a market research firm and god, what a contrast between market research and retailing for me. it was all analyzing people's attitudes and statistics and so forth. and i was not only pretty good at it but i loved it. i rose very rapidly in that field as a result. tavis: what was it about -- that kind of research that had so much money in it? >> well, you were participating in certain rather big decisions. for example one client was ford motor company. and they were looking if ideas on how they could sell more ford cars. so we did some very interesting research on how people felt like -- about fords versus chevys and plymoths. for example, we showed people a picture of a car that had just ben in an accident. but you couldn't see what kind of car it was. we asked people, tell us the story about how this happened. and if -- if there were a wreck there, they were much more likely to say it was a ford owner. in your own

. >> lian rush of itn. >> one of our "worldfocus" bloggers, nina haigian argues that global pandecs like t h1n1 virusave turned to national secury for the united states. y can read her blog and let her know if yoagree at worldfus.org/pivotalpower. >>> it is time f our friday rounssion of some of the we's top stories. we'll look aescalating war and increasing casuaies in afghanisn. with the murdeof a top human rights advocate in the russia we' look at human rights as part of the u. foreign policy commitment. has it been decreased? and as sretary of state hillary clinton begs a five- day tr to india we look at her policy speech had weeknd her role in s. foreign policy. joining us tonight we welcom back carla robns, deputy editial pagof the through york times and gidn roseditor emergency foreign affairs magaze. gideon, start th you. let's stt with afghanist. we're on the w now to perhaps e deadliest month for coalition forces. is it just the simple facthat we boosted the nuer of troops thereby we should expectore casuties as a result? >> well, it's notust the numberf troops it's also the ru

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first of all, in the 12 extra seconds he had, he still didn't make his points, with a due respect to lian. >>our point was,steve? >> it's less than $1 billion the pentagon is claiming. it costs them because they give the privilege of smoking to gis. this is outrageous. we give more of that to the palestinians and hamas. this is an outlet for the troops. they lose their freedom when they join the military. now we have the end of don't ask, don't tell. now you are not going to be able to smoke. this is outrageous. >> steve sometimes has maybe dubious expertise when it comes to politics. not with health care issues. >> hold on. when you look at the stats, combat veterans, 50% more likely to use tobacco. 37% of soldiers and 36% marines. what they find is the individual whose go into the very worst situations are far more likely to smoke. it seems to me when you want to eliminate smoking, instead of answering the question, what help do they need to drives them to smoking, wouldn't that be smarter? >> it also might be smarter to make sure our va hospitals be fully staffed, that veterans get the

as you know liane, when i was in the state legislature in illinois we worked on the racial profiling bill because there was indisputable evidence that blacks and hispanics were being stopped disproportionately, and that is a sign, an example of how you know, the race remains a factor in this society. that does not lessen the incredible progress that has been made. i am standing here as testimony to the progress that has been made and yet, the fact of the matter is that this still haunts us, and even when they are honest misunderstandings, the facts that blacks and hispanics are picked up more frequently and often time for no cause, casts suspicion even when there is good cause and that is why i think the more we are working with local law enforcement to improve policing techniques so that we are eliminating potential bias, the safe for everybody is going to be. alright? thank you everybody. [inaudible conversations] [inaudible conversations] [inaudible conversations] >> president obama spending about 54 minutes with reporters tonight in the east room of the white house. questions fro

as you know liane, when i was in the state legislature in illinois we worked on the racial profiling bill because there was indisputable evidence that blacks and hispanics were being stopped disproportionately, and that is a sign, an example of how you know, the race remains a factor in this society. that does not lessen the incredible progress that has been made. i am standing here as testimony to the progress that has been made and yet, the fact of the matter is that this still haunts us, and even when they are honest misunderstandings, the facts that blacks and hispanics are picked up more frequently and often time for no cause, casts suspicion even when there is good cause and that is why i think the more we are working with local law enforcement to improve policing techniques so that we are eliminating pote the speaker pro tempore: without objection, so ordered. mr. chairman, i rise in strong support of the statutory pay as you go act of 2009. to understand this bill, it's important, or useful to understand its short history. at the outset of the 1990's, congress passed the budg